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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. The final designs also incorporated influences from the 1980 American sports comedy Caddyshack and Wes Anderson's more recent movies.

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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.

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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

Betano is focused on online sports betting, and if the name rings a bell, it's probably because it was a main sponsor of Euro 2024. They also sponsor several football teams across Europe and Brazil, including Aston Villa, Porto, Sporting Lisbon, and Benfica. Nomad have a lot of form in this area.

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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 529
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. It leans into the sporting vernacular and the language of coaching, which helps with internal buy-in and resonates with kids of all ages. The team took inspiration from the crests and shields of sports teams and added a playful twist.

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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

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