Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy.

Marketing

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design

Creative Boom

JULY 16, 2025

Union Square Partnership (USP) has unveiled a new brand identity created by The Working Assembly, as part of a broader mission to reinvigorate one of New York's most iconic districts and position it as a cultural and commercial force in the city's post-pandemic landscape. We wanted the brand identity to reflect that pulse."

Banners

Creative Boom

FEBRUARY 12, 2025

Credit: Lola Vasco Credit: Lola Vasco OFFF's role in shaping creative trends Across its history, OFFF has been at the forefront of major shifts in design, branding, motion, and interactive technology. Web development, typography, branding, motion and VFX. Salazar recalls. This is a gift.

Digital

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand

Creative Boom

JUNE 29, 2025

Built to help users rehearse for life's everyday moments – from tough conversations to goal setting – Kin positions itself as a quiet companion rather than a digital overlord. Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up.

Brand

Inkbot Design

NOVEMBER 14, 2024

Are you a whiz at branding and logo design ? Whatever your speciality, hone in on it and position yourself as an expert. Once I focused on branding and identity design , my career took off. I included various projects, from sleek brand identities to eye-catching social media graphics. This strategy paid off in spades.

Freelance

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.

Arts and Crafts

Creative Boom

NOVEMBER 11, 2024

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

Client

Abduzeedo

OCTOBER 30, 2024

With an updated brand identity crafted by Content Form Context (CFC) in 2023, the fair’s visual identity merges logo design with illustration, representing the diversity of the modern illustration scene. The “SIF” lettering uses lively, fluid lines to symbolize the “act of drawing,” a fundamental concept in the fair’s brand.

Illustration

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Brand

Creative Boom

JULY 21, 2025

What happens when you ditch bland tourism slogans and build a brand rooted in local folklore, misty walks, and seasonal colour palettes? The destination's marketing body had long struggled with a split personality, operating two separate brands: 'Go New Forest' for B2B audiences and 'Visit The New Forest' for consumers.

Tourism

Creative Boom

DECEMBER 18, 2024

Other, more locally-based companies have also been revolutionising the way we keep our bodies and minds in trim. So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community.

Brand

We And The Color

JULY 10, 2025

Layout and Branding: Suggesting color palettes, font pairings, and brand identities based on keywords. The Curator: An AI can generate a hundred options, but it cannot understand which one best captures a brand’s soul or resonates with a specific audience’s emotional state. But a building is more than a shape.

Arts and Crafts

We And The Color

JULY 31, 2025

Today, a multitude of sophisticated online business ideas for creatives exist, providing the tools to build a personal brand, connect with a global audience, and forge a durable career on your own terms. Finally, build a compelling and visually cohesive online storefront to showcase your brand and products. Think beyond simple prints.

Arts and Crafts

Inkbot Design

JULY 15, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Local Brand Positioning: Stop Being a ‘Local Business' Calling your business “local” is meaningless. Most businesses use “local” as a crutch. It's about becoming a local legend.

Brand

Inkbot Design

JANUARY 14, 2025

They set the tone, evoke emotions, and can even change the way people perceive your brand. Brand Identity: Your font should resonate with your brand's personality. Versatility: These fonts fit seamlessly into various designs, from tech startups to chic fashion brands. Probably not. Clear fonts encourage engagement.

Fonts

We And The Color

FEBRUARY 20, 2025

We’ll also look at how businesses can leverage it to build stronger brands and connect with their audience on a more meaningful level. The Difference: Communication vs. They influence how we perceive the world and how we interact with brands. You trust the brand. Let your brand’s personality shine through.

Arts and Crafts

Design Week

JULY 23, 2025

Despite widespread recognition, the savoury pasty brand was struggling to attract new customers. Repositioning a British staple Ginsters’ brief to Bloom was to challenge misconceptions and reposition the brand for modern consumers, without alienating its loyal base. But by 2022, it had a perception problem.

Brand

Design Milk

JULY 8, 2025

The Emerald Isle has positioned itself as a central force in contemporary collectibles seemingly overnight but a global audience of artists and historians have witnessed this tectonic shift inch its way forward since the early aughts. To see more of the Orior brand universe, visit oriorfurniture.com.

Color Schemes

Creative Boom

MARCH 18, 2025

Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studios evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond. The first rebrand we did for LUX continues to define the brand today, says Schildknecht.

Agency

Inkbot Design

FEBRUARY 19, 2025

While their competitors were slapping family crests on bottles and calling it “branding,” Johnnie Walker was methodically engineering visual psychology to penetrate markets across 180+ countries without saying a single word. This wasn't about “branding” but authenticity and accountability. The result?

Digital

Inkbot Design

DECEMBER 27, 2024

It's an art and science blend of aesthetics, functionality, and brand identity. Brand representation : Does it tell the story of your brand? Brand Loyalty : Customers do appreciate creativity. A client once approached me with a dull, standard font for their brand. But what if I told you that it can be so much more?

Client

Design Week

JULY 20, 2025

Firecactus has redesigned Portuguese rice brand Oriente to elevate its positioning and market share. Novarroz, a family-owned rice company founded in Portugal in the 1930s, has five brands and sells to 64 countries. As part of these growth plans, he is redesigning each brand, and Oriente is the latest to relaunch.

Brand

Communication Arts

JULY 1, 2025

Background: The main purpose of this project was to uplift the outward presentation of Trawelt, a Salesforce consultancy for the travel and hospitality industries, as its previous brand and website were put together rather quickly. A key guiding principle in our design process was pathfinding. holographik.co holographik.co

Travel

Inkbot Design

NOVEMBER 21, 2024

Corona Logo Design: Colours, Fonts, and Hidden Meanings Meanings within brand identities have always fascinated me, and Corona's logo stands as one of the most recognisable beer emblems globally. You'll discover how this iconic Mexican beer brand has maintained its visual integrity while evolving.

Fonts

Creative Boom

JUNE 15, 2025

I've moved house recently, and getting to know local councils and businesses gave me quite a lot of commissions." Look beyond your local patch and your standard approach," he urges. My advice is what I tell myself: be respectful, courteous and positive," he says. "No Post-lockdown, people are so used to working remotely."

Freelance

Inkbot Design

DECEMBER 3, 2024

For example, if you are a graphic designer, you can make a Premium brand identity package that includes a logo, social media templates, colour palettes, typography guidelines , and business card designs. A logo for a small local business isn't worth the same as one for a global brand. Value is subjective.

Client

Design Milk

MARCH 27, 2025

When it comes to the ever-illustrious raft of heritage Danish design brands theres perhaps no company more agile than Vipp. The almost mono-material application of rammed-earth is not only indicative of local building practices but also sustainable. The dining rooms outdoor table seamlessly extends from the kitchen counter.

Manufacturing

Creative Bloq

JUNE 22, 2025

Product Design The beigeification of design: Why are brands so afraid of colour? Branding BrewDog gets its bite back with a vibrant design refresh Design Graphic Design Is this burger menu design a prime cut or canner? The beigeification of design: Why are brands so afraid of colour? Weve seen design concepts like this before.

Graphic Design

We And The Color

JULY 17, 2025

It’s more than a list of past jobs; it’s your professional handshake, your personal brand, and your marketing brochure all rolled into one A4-sized document. Want to change the accent color to match your personal brand or the company you’re applying to? The question is, what story does your current resume tell?

Adobe

Inkbot Design

JANUARY 8, 2025

Clicks : This shows interest in exploring more about you or your brand. That trust can turn followers into fervent advocates for your brand. Brand Visibility : Higher engagement levels drive your posts up in social media algorithms. A well-timed gif or meme can humanise your brand and make your content more relatable.

Media

We And The Color

JUNE 9, 2025

But what happens when the way a brand looks no longer matches the way it feels ? This article explores the story behind the recent Les Schwab Tires brand refresh , a brilliant strategic move by the creative agency ONE23WEST. You see, a brand’s identity is its handshake, its promise, and its personality all rolled into one.

Brand

Inkbot Design

AUGUST 8, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions A new logo will not fix your broken business. It's a tiny visual shortcut connecting a customer's brain to every experience, product, and feeling associated with your brand.

Brand

Design Milk

APRIL 11, 2025

She accepted a position with Italian clothing brand Diesel creating window and in-store displays. I live in NYC where were lucky to have quite a few locally, but I also love Basel and Design Miami. Custom wallpaper inspired by the brand colors and logo as well as custom art reflect the company’s mission and values.

Travel

Creative Bloq

JUNE 20, 2025

I don’t have to tell you that what customers want – or demand – from brands is changing. How and where people interact with brands – the channels, the locations, the ecosystems – is all getting more varied and complex. Typography too is evolving to meet the needs of brands.

Brand