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Corona Logo Design: Colours, Fonts, and Hidden Meanings

Inkbot Design

This version streamlined the crown design and enhanced the typography, making it more suitable for global markets. Historical data shows Corona's brand recognition increased 300% in international markets after this redesign. This strategic approach has helped them achieve 97% brand recognition in key markets.

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What is brand strategy and why is it so vital?

Creative Bloq

Design Graphic Design Branding What is brand strategy and why is it so vital? Image credit: Taxi Studio) Brand strategy is an often overlooked area of design. Ahead of the closing date for the BIAs, I caught up with Jamie Watson, one of the BIA judges of the Brand Strategy category to chat about all things strategy.

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45 Typographic Logos That Prove Font Choice Is Everything

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 45 Typographic Logos That Prove Font Choice Is Everything Most people are utterly lost when it comes to logo design. You do not have Nike's multi-billion-dollar marketing budget. Others learned it. They're convinced they need a symbol.

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Why typography is key to good branding, straight from a pro

Creative Bloq

These are the typographic dials we can tune up and down to find the optimal letterforms for any brand, across any market, region, and technology. How we read changes as we grow, learn, and age. Understand the purpose, strategy and goals of a brand. push(d,null));for(d in r){var c=r[d];if(u=null!=i?i[d]:void c&&(l=l||[]).push(d,c)):"children"

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A designer’s bookshelf: 5 essential reads for creativity and insight

UX Collective

Why its interesting Inclusive design isnt just ethicalits a smart strategy. Why its interesting Branding isnt just a corporate tool authoritarian regimes mastered visual identity long before modern marketing. Kuang, C., & Fabricant, R. Mismatch: come l'inclusione plasma il design . The MITPress. PhaidonPress.

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Evolution of the Gap Logo Design: From Helvetica to Backlash

Inkbot Design

million shares at $18 each , this capital injection fuelled their aggressive expansion strategy. You can see how this aligned perfectly with their expanding market presence and growing customer base. This move cost them an estimated $100 million in marketing and implementation. When the company went public in 1976, offering 1.2

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Meet the Jury of the 2025 AZ Awards!

Azure Magazine

Bahar Ghaemi, Creative Director of Products, Yabu Pushelberg Bahar Ghaemi establishes the strategy and creative vision of the Product Design department at the pre-eminent interior design firm Yabu Pushelberg.