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Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Logo designs are not mere graphics; they are visual identities that speak volumes even before a single word is uttered.
While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.
Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Hopefully, their work will inspire you too.
As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. The sheer scale of their ambition, determination and vision inspired us every day," she adds. "We But behind the scenes, there's a lot more going on.
At the start of each new project, we engage the entire team in the ideation process from the outset, including junior designers and interns," says Vander Herberg. Our strongest projects happen when every team member is involved in the creative process." We value input from all levels, ensuring the best ideas emerge.
The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic visual identity and hero film that embodies the theme of "cultivating creativity."
In the ever-changing world of digital content creation, your brand's identity is no longer confined to visual elements alone. While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music.
Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Caddyshack's country club Bushwood provided some inspiration for Picklewood's name.
For me, typefaces and visual identities are inseparable. It's important to ask the right questions early on—what role will the typeface play, and how does it fit into the larger visual identity?" Our process typically begins with a conceptual or formal idea, which we apply systematically to each letter. the studio explains.
Studio Curious Circle crafted a visual identity that reflects the brand's ethos: straightforward, gentle and easy to understand. With skincare often feeling overwhelming, Put Simply's branding sets out to demystify the process, offering a sense of ease and simplicity. Amy turned to White Sky to create the brand's identity.
Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. We needed to understand the people, climate and topography, as well as the process that goes into manufacturing cashmere." They visited the factory to learn about the manufacturing process.
Based in London and Helsinki, she was approached by Fotonokka earlier last year to help refresh its identity and website. At the beginning of the design process, I started immersing myself in technical and scientific details of photography. It's like trying to see into a dark room.
Since stop motion is a lengthy process where key decisions are made upfront, any changes during production can significantly impact both the budget and timeline," she continues. That means the studio spends a lot of time researching and developing characters, ensuring their unique traits both align with and community their core identities.
Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The best results come from working closely with clients, staying aligned, and having open, honest communication throughout the process," says Mushtaq. "It
Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project. Based in Denver, Colorado, Studio Mast is a small but mighty outfit that finds inspiration in everything and everyone, from Paul Rand and the Vignellis to "passionate clients", art, literature, and nature.
The fair-skinned among us myself included know that fake tanning can be a bit laborious, that weekly process of scrub, shave, apply, marinade, rinse. So, Lazy Tan partnered with Derek&Eric to build a stand-out identity to beat all the rest.
StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. The goal was to design an identity that seemed like an integral part of Stockport's fabric while incorporating more fun elements, such as bright colours and illustrations, to keep it lively and engaging.
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Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. And that accessibility should never compromise aesthetics, and design should never hinder accessibility.
Even better, I've expanded my practice into design, working on visual identity and editorial design projects," Pan shares. While his process remains rooted in daily sketching, capturing postures and movements that later inform his illustrations, his work has taken on new dimensions. Good news I'm still freelancing as an illustrator!
Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. Islington Squares transformational rebrand seeks to attract people to the site through bold motion graphics and a welcoming tone of voice.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Through this Burtynsky-inspired style, WRAP can show both in one image.
Taking cues from the art of mixing, musical instruments and rhythmic beats, Porto Rocha has given a fresh identity to BPM Music , which houses the largest catalogue of DJ-ready tracks in the world. The Brooklyn studio tells us more about the new look. But it wanted to be seen as more of a leader in both music tech and music culture.
With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. Since the company is synonymous with cutting-edge motion imagery, the new DNEG brand identity needed to reflect movement in every aspect.
Image licensed via Adobe Stock We share practical wisdom from the Creative Boom community to help you push through when inspiration runs dry. Work through the resistance Creativity isn't always about waiting for inspiration; sometimes, it's about creating space for it. Just work through it," he recommends. What if I tried this.'
The studio has played a pivotal role in shaping LIFI's evolution over the past four years, assisting its transformation from a multi-arts festival into an ideas festival focused on debate and inspiring new perspectives. Image creation has always been a vital aspect of the festival's visual identity," responds Tim.
Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. This finding sparked the cornerstone concept of our new design identity.
Rotterdam-based film and design studio From Form has unveiled its new cinema-inspired brand identity, aiming to demonstrate the breadth of its projects across film, design, animation and photography. We wanted to create an identity that showcased our love for the analogue and embraced the patina of time.”
With the help of advertising agency No Fixed Address, it's launched with a visual identity built around sound. It's all part of a striking identity that sells the importance of sound through visuals, animation, and wordplay. So Michel turned to No Fixed Address to create an identity from scratch.
Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Heritage will always have its place in a brand as iconic as Clamato, but its identity has gone unchanged for decades and started to become a little bit dated.
A well-crafted creative logo designs communicates a brand’s identity, captures the essence of its business, and leaves a lasting impression on its audience. The creative process, coupled with research, inspiration, and effective presentation, will lead to logos that are not just symbols but powerful brand assets.
Created by husband-and-wife duo James and Vicky Wall, Art Around Every Corner offers a deep dive into the stories, processes, and inspirations behind some of Leeds' most iconic murals. As a creative team, James and Vicky Wall bring complementary skills to their filmmaking process. That was the spark."
This summer sees the launch of Narra , a new Asian-inspired tea brand that brings the Filipino tradition of midday caffeine hit to a wider audience. To help the new line of drinks arrive in style, The Working Assembly has brewed up a striking identity that is as refreshing as the drinks themselves.
We caught up with him to hear how they're made and the ways in which graffiti shaped his process. Inspired by a diverse range of artists, including Prince, Frida Khalo, Barry McGee and Norman Rockwell, to name a few, Sam began developing his own signature style. "I Some people have always known that they wanted to be artists.
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The design process began with a deep immersion in the market, which meant taking a trip to New Delhi to meet the local team in person. With such an iconic product and name to work with, our goal was clear: create a bold and unforgettable identity that would elevate the brand and make it unmissable."
Through a new visual identity, tone of voice, web design and messaging, How&How redefined the brand with the themes of speed, focus, agility and growth. Thanks to the Sauce Labs test toolchain, this communicates the streamlined development process and champions the constant progression, innovation and ROI driven by software teams.
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