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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys. MC24 is the next generation.

Brand 430
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

Because it's no exaggeration to say that this moment feels like it's going to be pretty pivotal in design history. That said, in terms of what work looks and feels like, we're clearly in one of the most transformational shifts in technology since the introduction of the computer. "AI Beyond that, new AI platforms like Exactly.ai

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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

The Collected Works, led by partner and creative director Justin Colt and senior designer Christian Townsend, developed a system inspired by biophilia, melding generative vines, blooming flowers, and sculptural rock formations into a strikingly fluid design language. This meant no gold, silver, or bronze colors and no trophy imagery. "I

Print 352
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How LA's wildfires are devastating creatives (and how you can help)

Creative Boom

Los Angeles County is currently facing one of its worst wildfire disasters in history. Fuelled by hurricane-force Santa Ana winds and bone-dry conditions, a series of relentless wildfires has engulfed the area since 7 January, wreaking havoc on local communities. Photographic artist George Byrne reflects on the shared trauma.

Freelance 491
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Brief and research Mucho needed to discover its unique story, one that could be translated into a more premium look and feel while still being accessible and representing Mongolia's heritage and culture. This was important because one of the reasons Mongolian cashmere is regarded as the best is its unique climate.

Brand 465
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Lexus unveils Crafting Plastics collaboration in Miami

Creative Boom

Drawing inspiration from the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle concept car, the installation embodies Lexus' exploration of material innovation, responsive technology, and personalisation. It became a medium between humans and what's happening around us that we sometimes cannot see," says Kubušová.

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Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. As a child, Yenny Zhang was always into drawing and calligraphy, using it as a tool to help her stay calm and focused.