Creative Boom

FEBRUARY 25, 2024

The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.

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Graphic Design Junction

NOVEMBER 2, 2024

Their unique approaches often make their work instantly recognizable, allowing them to cater to diverse industries, including book covers , games, films, and social media branding. Artists team up with brands , content creators, and other illustrators, broadening their reach globally.

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Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. Let’s explore these top visual trends that will dominate the coming year.

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Web Design Web Design Arts and Crafts Digital 246

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

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Creative Boom

JANUARY 11, 2024

Branding Best Workplaces in Travel required balancing several themes. Founded in 2022, Best Workplaces in Travel is a yearly survey and award ceremony gathering critical insight into the factors employees in the travel industry value most in their employers. Manchester-based designer Ben Clark explains how he went about it.

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Creative Boom

FEBRUARY 26, 2023

From tips on staying sharp and focused to advice on effective decision-making and positive change, these tomes offer a wealth of insights and inspiration. Hari's research and insights are backed by a wealth of scientific evidence and real-world examples, making this book an accessible and engaging read.

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Graphic Design Junction

NOVEMBER 17, 2024

Whether you’re working on branding, packaging, or web design, the right Japanese-style font can evoke cultural authenticity, elegance, or contemporary simplicity. This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding.

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Fonts Brand Branding Arts and Crafts 264

Creative Boom

JUNE 17, 2024

To aid you in this transition, we have curated a comprehensive collection of insights and wisdom from creative pros who have walked this path before you. Image licensed via Adobe Stock Navigating the transition from student to professional can be daunting, but these lessons from creative pros will help you achieve success.

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Creative Boom

APRIL 23, 2023

It simply means leaning into your value and effectively communicating what makes you unique, what differentiates you from your competition, and how you can prove to clients in a crowded field that you're the best option above anyone else. But how do you actually do it? Creatives from multiple disciplines share their best advice.

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Creative Boom

APRIL 30, 2025

Meanwhile, The Transparent Brand panel brings together voices from Studio Up North, M1 Studios, BAGGI and more to discuss how brands can build trust through pricing clarity and values-led collaboration. Now in its second year, the three-day festival is fast becoming a standout moment in the northern design calendar.

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Creative Boom

OCTOBER 8, 2024

Take Sonder, formerly Consumer Insight, a company that transforms complex data into meaningful insights through human-centred research. Their old brand and name, however, no longer reflected their forward-thinking approach. The company's core values, Tidy, Restless and Human, were central to our approach," explains Joe. "We

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Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years.

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Inspiration Arts and Crafts Graphic Design Agency 508

Creative Boom

AUGUST 31, 2022

Speakers at the Pentawards Festival 2022 share their insights into where the discipline is going. We share their insights below and give some examples of the trends in action. Clients are deciding to invest in their brands and go bespoke with stand-out bottle structures; designs that allow a brand to be more individual and iconic.".

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Packaging Design Brand Branding Arts and Crafts 545

Creative Boom

SEPTEMBER 8, 2024

Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable. Just as visual elements like logos and colour schemes define your brand, a distinctive musical style can create a powerful auditory association with your brand in your audience.

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Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Creative Boom

JULY 14, 2024

To get some insights, we turned to the Creative Boom community, and you didn't let us down. In the following article, we've selected some of the best insights you shared with us as we explore where the creative industry is heading and what skills creatives should focus on developing to stay ahead of the curve. By being creative.

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Creative Boom

JULY 18, 2023

For the past 15 years, Glassdoor has championed workplace transparency through millions of ratings, reviews, salaries, and insights. For the past 15 years, Glassdoor has championed workplace transparency through millions of ratings, reviews, salaries, and insights.

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Creative Boom

JUNE 11, 2023

Just ask Apple, Shell, Pepsi and others how powerful it is to have one global logo that instantly communicates their brand and values wherever you are in the world. Carl Rylatt, design director at brand agency UnitedUs , has been putting this principle into practice recently in a major client project for Cambridge Healthcare Research.

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Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Things have been going pretty darned well at Regular Practice, which has seen 40% growth in the last six months.

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Creative Boom

MARCH 12, 2025

leans into this idea, using a literal interpretation of the phrase to create a playful yet insightful take on career dilemmas. When we read the insights about Gen Z always being on the lookout for something new, that's when we struck on Itchy Feetand how it could be a great device to deliver some motivation to look further afield."

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Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Hands Collective addressed this by modernising the logotype, ensuring it remained recognisable yet contemporary.

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Graphic Design Junction

AUGUST 22, 2024

In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience. Branding is the overall perception that a company creates in the minds of its customers.

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Creative Boom

OCTOBER 16, 2024

The success story of one of the most compelling brands of the past two to three decades makes my point. An unusual choice In the 1960s, Sweden's labour costs were climbing, and it was getting harder for IKEA to keep the promise that it had built its brand on stylish, functional furniture that regular people could actually afford.

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Creative Boom

APRIL 29, 2022

But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. If IG has become too exhausting, what marketing alternatives are there? We explore some options. Whilst that's great news for you, for many others, even the idea of creating films is just too much to bear.

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Creative Boom

JUNE 6, 2022

The Indigo Design Awards celebrate "trail-blazers, risk-takers and all those on the cutting edge of the visual design world" across the fields of graphic, digital, mobile design, design for social change, branding and freelance. Graphic Design of the Year 2022: Festival FILMAR en América Latina 2020 by WePlayDesign. Who won and why?

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Creative Boom

JULY 12, 2023

When you're a new type of company, distilling your message into a simple brand purpose and communicating that through a brand system can be a big challenge. We captured this powerful idea with the brand purpose, 'Your next move unlocked'." We explore how DesignStudio did just that for flexible housing provider Habyt.

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Creative Boom

JUNE 4, 2024

All images courtesy of Visual Education Adding a few strings to your bow helps you stand out and truly achieve your creative potential. We explain how world-class platform Visual Education can help you do just that. Want to be a successful creative? In a previous era, you'd have been told to focus on one thing and one thing only.

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Creative Boom

SEPTEMBER 22, 2024

Image licensed via Adobe Stock New research by Frontify and D&AD offers some fascinating insights into what's bugging creative directors today. To create this article, we've teamed up with Frontify , one of the world's leading brand-building platforms. We outline the biggest problems and offer some practical solutions.

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Creative Boom

FEBRUARY 22, 2022

The free exhibition gives us a fascinating insight into Bethany Williams' creative approach to confronting social and environmental issues as well as her process material and the communities she has given voice to through her innovative designs. You'll also have the chance to touch sample fabrics that have been made by repurposing waste.

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Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. and Europe through their remarkable work. In the U.K.,

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Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

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Creative Boom

MARCH 22, 2023

To help bring the various arms of the Virgin Records business together, illustrator, photographer and brand specialist Leyda Luz was tasked with coming up with a consistent look that tapped into the record label's values and reflected the pioneering vision of its founder. What do Korn, The Strokes, M.I.A

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Designer Daily

FEBRUARY 8, 2024

This insight directs every design decision, from selecting color palettes to choosing typography. Begin each project with a definitive understanding of your aims, be it increasing brand awareness, boosting user engagement, or driving sales. In this dynamic field, keeping your explorations on track is crucial. Who are they?

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Creative Boom

JUNE 10, 2022

James Hurst, Head of Brand Design at Google. After 17 years in the profession, he landed the role of Google's head of brand design this April, and so far, it's been everything he ever wished for. So if ever you wanted insight about where the world of agencies and tech is heading, he's a good person to talk to.

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Graphic Design Junction

MAY 21, 2023

A logo is an essential component of any business or brand. Designing a logo that captures the essence of your brand requires a strategic and creative approach. Start by defining your brand’s mission, values, target audience, and unique selling points. You may be interested in the following articles as well.

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Fonts Typography Brand Branding 358

Graphic Design Junction

AUGUST 31, 2023

These strategies have the power to connect brands with their target audiences, drive engagement, and ultimately lead to tangible results. These strategies have the power to connect brands with their target audiences, drive engagement, and ultimately lead to tangible results. Your content should be well-written and free of errors.

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Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo? The catchy slogan ?

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