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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne has proved that accessibility and aesthetic can coexist in its latest work for The Motability Scheme, which has helped anyone with a qualifying mobility allowance in the UK to get moving for the last 45 years. This created an interesting challenge: how to improve every aspect of the brand experience for its diverse audience."

Brand 515
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Why a new book celebrating design legend Margaret Calvert deserves your support

Creative Boom

A crowdfunding campaign has just launched for Margaret Calvert: Woman at Work, showcasing the career of the iconic British graphic designer. Editor Adrian Shaughnessy explains how it came about and why you should support it. Now 88, she's famed for her groundbreaking work on UK road, rail, airport, and shipping signage.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. So they turned to How&How. The result of this process was a brand idea that How&How called 'Force for Nature'.

Education 518
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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

You might not know Scale Model Studios by name, but you've probably seen its work – perhaps through its on-screen promos for the BBC's Winter Olympics coverage or through the music video for Rag'n'Bone Man's 'All You Ever Wanted', which merged reality and meticulously crafted enchanting miniature village scenes.

Animation 468
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A Guide to Preparing Your Work For Print Shops

In this eBook, you will learn how to deliver print shop-ready documents, save time, and ensure your work looks equally good in print as it does on screen. How to review documents in print preview mode. Ways to work with colors and add additional spot colors.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters.

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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. Even better," says How&How. Think punk, not junk," says How&How.

Branding 464
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Design Thinking Strategies for Facilitating Growth and Performance

Speaker: Carrie Cousins, Founder and Freelancer Writer & Designer at Carrie Cousins LLC

But do you know how to shift your mindset and creative process – as well as that of your team – to create and ideate in ways that are truly innovative? Here we’ll look at how design thinking can open up a world of possibility (and creativity) for designers. How design thinking can facilitate business growth and ideation.