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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction.

Education 518
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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans. We don't just use words. Build for scalability.

Brand 449
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Illustrator Tom Woolley shows us how to future-proof your career in an evolving industry. Some forward-thinking about how to approach AI could help your career flourish. With the help of industry experts, here are some ideas on how to best avoid being replaced by AI. Set yourself apart from AI and show your face.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

That quote, 'Design is thinking made visual', "perfectly sums up how we approach every project," says Abbas Mushtaq, Alphabet's co-founder and creative director. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Branding 435
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. But less obvious is how, in practice, you bridge the gap between the two.

Branding 448
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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. From a digital playground to a global phenomenon OFFF was conceived at a time when the internet was just beginning to reshape creative work. So, how does Salazar approach curating the lineup?

Digital 401
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. The biomimetic approach — the central image is how a tree's waste, fruit, nuts, etc, become nutrients for the forest — has become more widespread. And a focus on how to actually design change.

Brand 433