Remove how-branding-works
article thumbnail

Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
article thumbnail

How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. So they turned to How&How.

Education 518
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. Some of these make a lot of effort to publicise their work; some tend to hide their light under a bushel. Hopefully, their work will inspire you too. The studio fuses strategy with design to create dynamic and culturally relevant work.

article thumbnail

Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The rapid evolution of AI is reshaping how we think about design. That's how Jan Eumann, executive creative director at Wolff Olins , is feeling right now, anyway. Instead, we focus on where society is headed and how we can have a meaningful impact where it matters. Kiser Barnes, partner and CCO at Red Antler , believes so.

article thumbnail

Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.

Branding 464
article thumbnail

Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand?

Brand 450
article thumbnail

Graphic designers share their top tips for choosing the right fonts

Creative Boom

Graphic designers share their expert insights on how to do so. The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. So it's worth considering how you go about it. So the more it can amplify the archetypal character of the brand, the better.

Fonts 469