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Proving B2B Can Be Beautiful: Base Design's new identity for the SCDH

Creative Boom

The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. We discover more. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts.

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Carl Rylatt of UnitedUs on how to use symbols in graphic design

Creative Boom

Cambridge Healthcare Research Symbols are a powerful asset in your graphic design toolkit, but you must know how to use them correctly. Carl Rylatt, design director at brand agency UnitedUs , has been putting this principle into practice recently in a major client project for Cambridge Healthcare Research.

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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

Brand design studio Unfound has developed a new identity and website for Future Doc , an educational platform that aims to help future doctors get into and get through medical school. In the past few years, the NHS has been at the forefront of our nation's consciousness and made media headlines, not always for positive reasons.

Education 501
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E45's inclusive new identity is inspired by the flexibility of skin cells

Creative Boom

But to help the brand move with the times, its parent company, Karo Healthcare, has worked with global design consultancy Elmwood to create a more modern and inclusive identity. Taking its design cues from skin cells themselves, the new look is also designed to be flexible enough to champion many unique skin tones and conditions.

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Chloe Norman on her fun character designs for an award-winning restaurant

Creative Boom

The illustrator and designer helped take two friends' restaurant idea from humble beginnings to awards success. Extending the logo Chloe, an animator, illustrator, and graphic designer based in southeast London, was given the assignment by two university friends who wanted to make it in the Mexican takeaway space.

Brand 497
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Justyna Green shares her endometriosis journey in Raw, a new zine that hopes to help other women

Creative Boom

Award-winning illustrator Justyna Green and host of the popular On Design podcast, is sharing her endometriosis journey in a new comic zine that hopes to raise awareness of the disease of the female reproductive system.

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Discover How Practice Transformed Clarify Health’s Brand Identity

We And The Color

Here’s how Practice reshaped Clarifys identity into a beacon of innovation for the healthcare industry. Visual Identity: Architecture Meets Innovation Practices approach to the visual system is rooted in architectural design. Practices thoughtful design choices make a traditionally daunting field accessible and inspiring.

Brand 84