Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. But the companies that manage to pull off a successful rebrand unlock new levels of growth.

Brand 98

Brand Branding Arts and Crafts Portfolio 98

Mindsparkle Mag

FEBRUARY 18, 2022

is an online platform with a vision to create a green community within its members. For this rebranding, tbpmx got inspiration from Luv.it’s main target: millennials. Nostalgia from this decade was fused into the branding, creating a universe of bold and funky patterns, flashy typography, and a palette confirmed by pastel hues.

Patterns 52

Patterns Brand Branding Color 52

Inkbot Design

AUGUST 28, 2024

On the other hand, squares and rectangles can create strength and balance. Your logo isn’t the best place to show off your painting skills, adding textures and flourishes, but it is where you need to create something that sticks in people’s minds. When to Rebrand: Evolution vs. Revolution Logos are promises.

Fashion 98

Fashion Brand Branding Tourism 98

ID Identity Design

JULY 7, 2022

With a growing fanbase and fleet, Mucho were commissioned to rebrand the company to appeal to its expanding business and audiences — the resulting visual identity consisting of a new logo, colour palette, typeface, photography, and brand collateral. Alongside the Big C symbol, a display typeface, Big C Sans, was developed for the brand.

Photography 69

Photography Fashion Brand Branding 69

Just Creative

APRIL 18, 2021

Check out our list of the top 10 fonts to create a modern and minimalist logo design, perfect for a contemporary and professional look! The history of TT Commons originates from the new TypeType logo, which appeared in late 2016 as part of the rebranding project. The subscription costs $16.50 DOWNLOAD NOW. Brandon Grotesque.

Fonts 302

Fonts Typography Brand Branding 302

Abduzeedo

JUNE 30, 2020

FUSE Create Rebranding. Having developed FUSE Marketing Group’s visual identity years ago, the team approached Jacknife to help reinvigorate their identity once again. This time, they were merging two distinct brands offering advertising and experiential into a cohesive offering under a new name: FUSE Create.

Brand 69

Brand Branding Marketing Marketing 69

Inkbot Design

SEPTEMBER 29, 2023

Scher made waves in the 1980s while working at CBS Records, creating groundbreaking album cover designs. Scher adeptly blended Swiss design's orderly principles with bold typography and colour to create visually arresting graphics that effectively communicate. Scher's tenure at Pentagram marks the pinnacle of a legendary career.

Graphic Design 98

Graphic Design Graphic Arts and Crafts Publication 98

Inkbot Design

JUNE 11, 2024

This definitive guide will take you through every step in creating a fantastic company name. Sale Hello, My Name Is Awesome: How to Create Brand Names That Stick Watkins, Alexandra (Author) English (Publication Language) 168 Pages – 10/01/2019 (Publication Date) – Berrett-Koehler Publishers (Publisher) −$3.61 $15.34

Brand 98

Brand Branding Travel Shop Sign 98

Inkbot Design

AUGUST 17, 2023

The most effective bank logos fuse imagery and typography to create iconic symbols of security, innovation, and professional service. We'll examine how colour, shape, icons, and typography harmonise to create memorable and meaningful brand marks. Together, these elements create an image of a steadfast, dependable institution.

Inspiration 98

Inspiration Arts and Crafts Brand Branding 98

Inkbot Design

SEPTEMBER 7, 2024

It’s how you create gridlock, heat wallets, and conquer kingdoms. Creating an Emotional Connection The best advertising design doesn't just inform – it makes you feel something. Whether it's humour, nostalgia, excitement, or even a touch of fear (think public health campaigns), evoking emotion is critical to creating memorable ads.

Advertising 76

Advertising Advertising Brand Branding 76

Inkbot Design

AUGUST 11, 2023

The Elements of a Striking Science Logo Before we dive into the showcase of the top 10 science logos, let's dissect the elements that contribute to creating a striking and memorable logo. This deceptively straightforward emblem has endured since NASA's inception in 1958, created by employees James Modarelli and Dan Golden.

Arts and Crafts 98

Arts and Crafts Typography Agency Fonts 98

Inkbot Design

SEPTEMBER 8, 2023

Many logos also utilised striking colour combinations, with complementary hues placed side-by-side to create visual vibrancy. The ribbon logo and contour bottle created an unmistakable brand image that could be adapted for advertising across various media. The contour bottle's unique silhouette became integral to the brand's identity.

Brand 95

Brand Branding Fonts Typography 95

Creative Boom

JANUARY 20, 2025

Gilbey explains: "My love for classic illustrated movie poster art from the 1980s, Marvel comics, and fine art - with David Hockney being a particularly big influence - had already fused in my head as a teenager. "I Gilbey also created a print with Historiart for the national Portugal men's team for the Euros last year.

Fine Art 450

Fine Art Photoshop Art Client 450

Inkbot Design

AUGUST 3, 2023

The most effective beauty logos fuse art and psychology, employing thoughtful design elements that evoke desirable emotions and convey a brand's aspirations. The Beauty of Simplicity Simplicity is often the key to creating an impactful and memorable logo in branding and marketing. Black represents exclusivity, power and sophistication.

Fonts 52

Fonts Arts and Crafts Brand Branding 52

Inkbot Design

SEPTEMBER 6, 2023

This logo symbolises Airbnb's core values of community, belonging, and the idea that travel can create connections and conversations among people. The wordmark is typically rendered in red against a white background, creating a strong contrast that enhances brand recognition.

Internet and Software Development 98

Internet and Software Development Fonts Manufacturing Sports 98

Inkbot Design

MARCH 4, 2024

It creates an identity and shapes the customer's perception of the restaurant. This incomplete bridge creates blank space, making the Golden Arches instantly recognisable, even in silhouette. They create an intuitive pathway leading customers inside for hot meals wrapped in childhood sentimentality.

Inspiration 40

Inspiration Brand Branding Fonts 40

Inkbot Design

MAY 27, 2024

The Redesign Initially created in the 1980s, the logo got a makeover in 2018 for the “Berliner” rebrand. By fusing traditional Indian textile and architectural motifs with that brawny letterform, the masthead is a vibrant ambassador for the subcontinent's rich cultural heritage.

Publication 75

Publication Arts and Crafts Brand Branding 75

Design Week

JANUARY 5, 2021

India-based design consultancy NH1 Design has rebranded Indian professional football team Hyderabad FC in a bid to capture the attention of the club’s home city. With the hope of moving forward and bonding with its new home city, the club approached NH1 for rebranding. The previous logo (left) alongside the new one.

Digital 81

Digital Consulting Brand Branding 81

Creative Boom

APRIL 23, 2023

Discovery to create the brand identity for streaming service Max, stripping the HBO from the name. The rebrand is said to signal a new era for the company's digital ambitions and looks to help the channel draw in larger audiences. DixonBaxi has partnered with Warner Bros. DixonBaxi worked with Warner Bros.

Entertainment 523

Entertainment Brand Branding Digital 523

Inkbot Design

JULY 29, 2023

The goal is to create a logo that looks crisp and visually appealing at large and small dimensions. Solid, complementary colours create a more readable and consistent logo across platforms. Rather than keep two disparate brand marks, the merged entity worked with a design firm to create a new logo incorporating each aspect.

Brand 98

Brand Branding Digital Marketing 98

Inkbot Design

MAY 13, 2024

From advertising and promotion to product development and pricing, corporate marketing is responsible for creating customers’ awareness about brands, resulting in their involvement and increasing sales. It refers to creating a unique and recognisable identity for your corporation that instantly conveys who you are and what you stand for.

Marketing 98

Marketing Marketing Brand Branding 98

Inkbot Design

MAY 1, 2024

It makes you feel things, creates connections, and might even make you irrationally loyal (hey there, Apple fanatics!). This means creating ‘buyer personas’ After all, one cannot please everyone. Stories create connections. They foster a “you’re one of us” feeling that creates community and belonging. Or perhaps not.

Brand 98

Brand Branding Arts and Crafts Internet and Software Development 98

Inkbot Design

AUGUST 16, 2023

Analysing ten of the most distinctive logos in the pharmaceutical industry, we will examine how colour, shape, Negative space, font, and other design choices create impact. Its vivid colour contrast, unfussy lettering, and lack of extra effects create an iconic and hugely identifiable visual brand signature.

Inspiration 75

Inspiration Arts and Crafts Brand Branding 75

Inkbot Design

JANUARY 3, 2025

I was a wide-eyed newbie, dreaming of creating logos that would stand the test of time. Create designs that evoke emotion, not just admiration. ” And when Bass got his hands on the Bell System , he didn't just rebrand it. He didn't design logos to decorate; he created them to communicate. It just has to connect.

Branding 52

Branding Brand Arts and Crafts Publication 52

Creative Boom

MAY 8, 2025

Mother's approach, they explain, was to create something that feels both "inevitable and timeless", as if it had always been fundamental to Adobe's identity. Now, they're both fused into a single, self-assured design: a positive-space expression that feels more complete and demands far less corporate gymnastics.

Adobe 271

Adobe Brand Branding Production 271