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The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. NN Arosa by Nouvelle Noire The NN Arosa typeface family, designed by Edgar Walthert, draws inspiration from the charm and craftsmanship of classic Swiss tourism posters.

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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

They're greeted by The Book of Kells Experience: an immersive digital journey set within a specially constructed pavilion on the grounds of the College, which allows visitors to first see The Book of Kells in the Old Library and experience the beauty of the Long Room.

Tourism 528
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Studio Marcus Kraft designs a living identity for Klangwelt Toggenburg

Creative Boom

Across wayfinding, digital touchpoints, printed materials and even animation, the tone remains consistent, coherent, and confident without being showy. A few years ago, his studio led the rebrand for Zurich Tourism, a project that, like Klangwelt, demanded clarity, flexibility, and cultural specificity.

Tourism 219
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

She has collaborated with everyone from Lululemon to Hutchins Center at Harvard University and the Abu Dhabi Department of Culture and Tourism. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental.

Branding 430
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Robot Food's identity for beauty brand Postcard invites us to slow down

Creative Boom

Tone of voice and digital Robot Food has curated a tone of voice for Postcard that balances sensorial, romantic language with unexpected twists. "By viewing every detail, however big or small, through this lens of transportation and discovery, we've created an immersive experience consumers can't wait to be a part of."

Branding 465
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

It also includes fresh contributions from filmmaker Roman Coppola, industrial designer Sabine Marcelis, architect Bjarke Ingels, artist CJ Hendry, and digital entrepreneur Mikaela Jade. Designed in-house, the book archives significant projects from the past as well as significant ideas that can guide us into the future.

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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. We also created a new website and rolled out the brand across their physical and digital assets." Now, a rebrand led by Poke Marketing is recasting it in a new light.

Marketing 507