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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 68
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Now, a rebrand led by Poke Marketing is recasting it in a new light.

Marketing 424
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Creative agency forced to change name through no fault of its own

Creative Boom

This Washington, DC–based advertising agency had to rebrand after bad luck and a bizarre coincidence. Case in point: independent advertising agency January Third is rebranding to This January. Insurrection and irony The independent advertising agency was founded by two long-time collaborators in Washington, DC, back in January 2020.

Agency 362
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Inspiring creative women to follow in 2022

Creative Boom

Charlotte Adorjan is a creative director and copywriter with 20 years' experience under her belt, 17 of them at AMV BBDO, one of London's most creative ad agencies. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan. Jolene Delisle. Alessia Mazzarella.

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How to Successfully Stretch Your Brand Into Gen Z’s Digital World

The Branding Journal

Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever expected. As a result, brands are stretching their once analog offers far into the online realm, and doing so successfully, from Marc Jacobs’ latest digital-only fashion collection, to Deliveroo’s digital delivery drivers.

Digital 126
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Italian Artist Pietro Cataudella Combines Drawings and Real Objects Into Amazing and Funny Sketches

Design You Trust

Pietro actually works with many digital agencies, international brands, tourism agencies or museums. He never studied art, illustration or architecture. He has a degree in geology, he learned those skills by himself! Besides that, he manages his own project called CityLiveSketch that he.

Tourism 51
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Case Study: Visit Estonia

The Branding Journal

Supported by European Union Regional Development Fund, Visit Estonia is the Estonian Tourist Board, responsible for promoting Estonia as a tourism destination to the world. In 2020, the organization approached the branding agency Lantern to develop a new brand strategy and story for positioning and promoting the nation to potential visitors.

Tourism 59