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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel. Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country.

Marketing 461
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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

They're greeted by The Book of Kells Experience: an immersive digital journey set within a specially constructed pavilion on the grounds of the College, which allows visitors to first see The Book of Kells in the Old Library and experience the beauty of the Long Room.

Tourism 455
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 72
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The Ultimate Guide to Marketing for New Businesses

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The Ultimate Guide to Marketing for New Businesses Congratulations on taking the bold step of starting your own business. Whether launching a tech startup, opening a cosy café, or offering a unique service, one thing is clear: marketing is the key to making your venture thrive. times more likely to experience significant growth.

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How to Successfully Stretch Your Brand Into Gen Z’s Digital World

The Branding Journal

Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever expected. As a result, brands are stretching their once analog offers far into the online realm, and doing so successfully, from Marc Jacobs’ latest digital-only fashion collection, to Deliveroo’s digital delivery drivers.

Digital 126
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The Essential Guide to Hospitality Marketing

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The Essential Guide to Hospitality Marketing You're in the hospitality business, selling experiences, memories, and excellent service. Your marketing efforts need to capture that magic and entice potential guests. Hospitality marketing amplifies your brand story, personality, and unique hospitality experience across multiple channels.

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100 Best Small Business Ideas To Start

Inkbot Design

They should also have a good understanding of market trends and customer preferences and strong business acumen to manage finances and negotiate effectively with suppliers and market products. 4 – eCommerce store Opening an eCommerce store requires technical skills, business acumen, and marketing expertise.