JKR overhauls RSPCA’s identity to align with its newly defined purpose
Creative Boom
APRIL 10, 2024
Although the 200-year-old brand has a notable 96% awareness, JKR identified how it needed to evolve to tackle the new challenges, looking at every aspect of brand interaction, including physical, digital, and tonal elements. We often don't realise that we are unintentionally funding, fuelling or furthering suffering.
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