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JKR overhauls RSPCA’s identity to align with its newly defined purpose

Creative Boom

Although the 200-year-old brand has a notable 96% awareness, JKR identified how it needed to evolve to tackle the new challenges, looking at every aspect of brand interaction, including physical, digital, and tonal elements. We often don't realise that we are unintentionally funding, fuelling or furthering suffering.

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Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. This includes: Radio spots – Brief pre-recorded audio ads aired on AM, FM, or digital streaming radio stations. Local TV – In specific metro areas.

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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Differentiation The digital landscape is increasingly crowded.

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Get recognised for your digital designs: Lovie Awards 2024 opens today

Creative Boom

And when it comes to digital design, it doesn't get more prestigious than this. First launched in 2010, the Lovie Awards , presented by the International Academy of Digital Arts and Sciences, celebrate the leading work and creators across culture, technology and business on the European internet. (You

Digital 378
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. First established in 1974, Film Fest Gent is an all-encompassing, ten-day celebration of cinematography. As the studio puts it, "turning fifty never looked this good."

Animation 409
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. First established in 1974, Film Fest Gent is an all-encompassing, ten-day celebration of cinematography. As the studio puts it, "turning fifty never looked this good."

Animation 303