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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use.

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Online Video Marketing: Essential to Digital Advertising

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Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. With platforms like YouTube and the rise of video across social media, implementing online video marketing should be a priority for businesses looking to succeed in today's digital landscape.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. It originally grew out of the world's first news agency, created in 1835, and most recently was integrated into media, entertainment, and communications conglomerate Vivendi in 2017.

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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary. As the studio puts it, "turning fifty never looked this good."

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What is Digital Branding? Benefits & Strategies

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What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Differentiation The digital landscape is increasingly crowded.

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Out-of-Home Advertising: An Unconventional Approach

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Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Bringing together the best of every genre for public entertainment, inspiring conversations and an enriching atmosphere, it truly is a paradise for film lovers and filmmakers. This year's festivities saw Film Fest Gent hit a significant milestone in the shape of its half-centenary. As the studio puts it, "turning fifty never looked this good."

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