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D&AD Awards 2025: who won what?

Creative Boom

This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation. DIVISION continued their remarkable winning streak, earning Production Company of the Year for the fifth consecutive year.

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Edson Sabajo teases definitive series on Dutch hip-hop history

Creative Boom

Discussions with potential co-production and distribution partners are currently exploring how to bring the full story of this musical art form to the hip-hop-loving community and a wider audience. There are also several accompanying product releases and community events planned to support the series throughout 2024.

Education 453
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Illustrator David Huang on why not being productive has helped to improve his craft

Creative Boom

The remarkably analogue feel of David's illustrations not only makes them compelling to engage with but also assists him in terms of production. "I I would say that this hunger for new information definitely feeds into my work and artistic exploration; maybe not in a super direct way, but it probably influences my workflow and work ethic."

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Positive, natural and real – the illustrations and letter art of Julie Solvstrom

Creative Boom

It's definitely more intimate than Copenhagen, where I studied, and you kind of get the sense that it's still growing into its identity. This led to a collection of beer labels for Silverstream Brewing, a vegan cookbook titled Plant-Based Banquet, and a series of skincare products I named DANSK," she says. Her book Plant-Based Banquet.

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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. It used to be present in very specific ideas and campaigns, and it demanded large teams behind most productions," says Bruno at Norte.

Agency 482
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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 462
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Labneh brand Bezi takes on everyone’s favourite Mediterranean dip with a tasty identity

Creative Boom

For those who don't know, Labneh is a Middle Eastern dairy product made from strained yoghurt with a similar texture to mascarpone cheese. Now, even if the dip was absolutely delicious, it would definitely take a compelling and well-thought-through brand to convince consumers to switch from hummus to Labneh.

Branding 504