Beyond the worker bees: How F37's billboard campaign ditched the Manchester clichés
Creative Boom
JUNE 8, 2025
Campaign lead Ellen Ling explains why the launch of new font Mancunio avoided Factory Records nostalgia in favour of hyperlocal sarcasm. At Creative Boom, we're passionate about Manchester. It's where we were born, where we continue to thrive, and somewhere we'd encourage anyone and everyone to visit. But we'll be the first to admit that Manchester has a problem with its own mythology.
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