Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

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Portfolio Print Fonts Production 430

Creative Boom

MARCH 24, 2025

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans.

Branding 449

Branding Brand Animation Digital 449

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 482

Agency Illustration Illustrator Arts and Crafts 482

Creative Boom

OCTOBER 14, 2024

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. What if waste wasn't actually waste?

Brand 433

Brand Branding Arts and Crafts Tourism 433

Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. We have not retained any original assets besides the brand name."

Branding 407

Branding Brand Animation Graphic 407

Creative Boom

NOVEMBER 3, 2024

Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design.

Arts and Crafts 521

Arts and Crafts Branding Brand Agency 521

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. But for HALFDAY, a ready-to-drink iced tea brand aiming to balance nostalgic flavour with modern-day wellness, standing out was exactly the goal.

Branding 321

Branding Brand Illustrator Illustration 321

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve.

Branding 286

Branding Brand Digital Manufacturing 286

Creative Boom

NOVEMBER 18, 2024

She says: "British Airways is such an iconic name, and it's inspiring to collaborate with a brand that connects people and destinations worldwide." For the editorial, BA required a set of six colourful, patterned illustrations to accompany the various sights highlighted in the article. million TikTok posts. million TikTok posts.

Illustration 307

Illustration Illustrator Travel Patterns 307

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Brand 352

Brand Branding Textures Marketing 352

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 447

Agency Illustration Illustrator Arts and Crafts 447

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 284

Animation Digital Branding Brand 284

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing 273

Marketing Marketing Branding Brand 273

Creative Boom

MARCH 27, 2025

Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity. But the brand's farm-first ethos goes beyond the logo. Somer Valley Brewing isn't your typical craft brewery.

Textures 365

Textures Illustration Illustrator Brand 365

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency 468

Agency Branding Brand Media 468

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing 221

Marketing Marketing Production Branding 221

Creative Boom

JUNE 20, 2022

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse.

Brand 537

Brand Branding Freelance Freelance 537

Creative Boom

JUNE 9, 2024

To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. Typography and colours At the centre of the new identity is a bold and confident wordmark.

Brand 541

Brand Branding Agency Photography 541

Creative Boom

MAY 15, 2025

It seems like everyone from content creators to marketing professionals, photographers to animators, are discovering that they can use it to create professional content, quickly and easily, and without a big learning curve. I used to spend hours coming up with ideas and designing brand templates for them. I just design on the go."

Adobe 221

Adobe Templates Client Branding 221

Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.

Patterns 459

Patterns Agency Brand Branding 459

Creative Boom

SEPTEMBER 16, 2024

This cherished brand, boasting a loyal fan base in Southern Helsinki and exceptionally tasty products, faced challenges in sustaining its brick-and-mortar stores and home delivery service," he explains. The market dynamics had shifted significantly during the pandemic," explains Piëtke.

Brand 468

Brand Branding Illustrator Illustration 468

Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Nathan Wadlow, brand and digital marketing director at Virgin Wines, said it was the company's intention to not only be recognised but to be hugely known for excellence.

Marketing 487

Marketing Marketing Branding Brand 487

Creative Boom

JULY 3, 2024

Follio was created to fill a gap in the market for architecture and interior design tools. The intent behind Follio was to fill a gap in the market for architects and interior designers who had no guideline tools for their standards, specifications, and documentation. Its no-nonsense identity allows the platform itself to shine.

Interior Design 501

Interior Design Architecture Digital Marketing 501

Creative Boom

MAY 29, 2023

Food colouring products aren't all the same. Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry.

Manufacturing 467

Manufacturing Branding Brand Production 467

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing 466

Marketing Marketing Packaging Design Brand 466

Creative Boom

SEPTEMBER 15, 2024

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.

Branding 459

Branding Brand Production Fonts 459

Creative Boom

MARCH 16, 2023

But when three craft breweries emerged in Murray Street, Port Moody, British Columbia, they didn't set out to steal each other's market share. We chatted with Kate and Phoebe Glasfurd, co-founder and creative director at Glasfurd & Walker, to find out how they approached this unique branding project.

Illustration 535

Illustration Illustrator Digital Printing Brand 535

Creative Boom

FEBRUARY 6, 2023

Creative director Dave Rax walks us through his first big project as an independent after leaving Koto: a global brand redesign for SamBoat. Part of the challenge was the need to appeal to both ends of the market spectrum, from experienced skippers and seasoned sailing enthusiasts to novices and first-time day-trippers alike," Dave explains.

Branding 502

Branding Brand Graphic Marketing 502

Creative Boom

JUNE 30, 2024

The studio has had a long-standing relationship with the brand's parent company, British Land, working with them on various projects over an eight-year period. While the old work once served its purpose, the brand's evolution made it apparent that it no longer aligned with Storey's current vision and future goals", says Agimal.

Inspiration 475

Inspiration Branding Brand Infographics 475

Creative Boom

MARCH 24, 2025

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The brand's graphic centrepiece is a dynamic, track-inspired icon that doubles as a bold, abstracted 'C'a symbol of community, change, and commitment. This is a change for all."

Brand 221

Brand Branding Marketing Marketing 221

Creative Boom

FEBRUARY 16, 2022

Pentagram partners Luke Powell and Jody Hudson-Powell have collaborated with tech-driven travel platform Impala to create a new brand identity which finds the engaging, human side to its services. It includes a friendly tone of voice, a colourful visual identity and a bespoke typeface. No easy feat.

Travel 517

Travel Graphic Typography Inspiration 517

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets.

Agency 468

Agency Branding Brand Coding 468

Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., This January, they decided it was time for a new visual identity.

Branding 485

Branding Brand Fonts Graphic 485

Creative Boom

NOVEMBER 19, 2024

Bristol-based agency Fiasco Design has partnered with leading West End theatre group Nederlander Theatre to spotlight their own story through a new brand and website. Since February this year, Fiasco has been working with the group to evolve its brand and elevate its UK presence.

Arts and Crafts 516

Arts and Crafts Agency Architecture Branding 516

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. 57 Festivals is a London-based company specialising in live comedy. Since 2005, it has delivered comedy shows and festivals to select cities across the UK.

Brand 486

Brand Branding Arts and Crafts Illustration 486

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Branding 482

Branding Brand Packaging Design Advertising 482

Creative Boom

MARCH 23, 2022

Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line. The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumba," Jessica tells Creative Boom. "We

Inspiration 475

Inspiration Branding Brand Production 475