Creative Boom

OCTOBER 13, 2024

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency

Creative Boom

JUNE 18, 2025

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? For Without, the project marks a major milestone.

Brand

Creative Boom

OCTOBER 14, 2024

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. What if waste wasn't actually waste?

Brand

Creative Boom

MARCH 24, 2025

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans.

Brand

Creative Boom

NOVEMBER 18, 2024

She says: "British Airways is such an iconic name, and it's inspiring to collaborate with a brand that connects people and destinations worldwide." For the editorial, BA required a set of six colourful, patterned illustrations to accompany the various sights highlighted in the article. million TikTok posts. million TikTok posts.

Illustration

Creative Boom

NOVEMBER 3, 2024

Image licensed via Adobe Stock We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s. As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design.

Arts and Crafts

Creative Boom

JANUARY 8, 2025

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections.

Animation

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve.

Brand

Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. We have not retained any original assets besides the brand name."

Brand

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. But for HALFDAY, a ready-to-drink iced tea brand aiming to balance nostalgic flavour with modern-day wellness, standing out was exactly the goal.

Brand

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency

Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

Portfolio

Creative Bloq

JULY 20, 2025

Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Hopefully this will demystify the design process.

Photoshop

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing

Creative Boom

JULY 23, 2025

With Boston Beer Company's latest release, design agency Thirst has peeled back the noise to create a punchy, pulpy identity for a hard juice brand that invites drinkers to 'squeeze the most out of life'. To achieve this, Thirst built the entire brand around one central idea: Make Moments More Juicy. That's what helped us stay sharp."

Brand

Creative Boom

MARCH 27, 2025

Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity. But the brand's farm-first ethos goes beyond the logo. Somer Valley Brewing isn't your typical craft brewery.

Textures

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Brand

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing

Creative Boom

JUNE 8, 2025

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing

Creative Boom

JULY 16, 2025

Union Square Partnership (USP) has unveiled a new brand identity created by The Working Assembly, as part of a broader mission to reinvigorate one of New York's most iconic districts and position it as a cultural and commercial force in the city's post-pandemic landscape. We wanted the brand identity to reflect that pulse."

Banners

Creative Boom

MAY 15, 2025

It seems like everyone from content creators to marketing professionals, photographers to animators, are discovering that they can use it to create professional content, quickly and easily, and without a big learning curve. I used to spend hours coming up with ideas and designing brand templates for them. I just design on the go."

Adobe

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency

Creative Boom

MARCH 24, 2025

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The brand's graphic centrepiece is a dynamic, track-inspired icon that doubles as a bold, abstracted 'C'a symbol of community, change, and commitment. This is a change for all."

Brand

Creative Boom

JULY 20, 2025

For Earl of East, it smells of zingy citronella, ripe cherries and sweet grapes — wrapped in golden-hour nostalgia, washed in sun-baked colours, and sealed with a 'Vivi Ridi Amore' attitude. The cult London-based fragrance brand has just launched Primavera Estate, a bold new candle collection inspired by a month-long road trip through Italy.

Graphic

Creative Boom

JUNE 15, 2025

Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. Read on to find out how to get involved. Feeling alone and isolated as a freelancer?

Networking

Creative Bloq

JULY 4, 2025

Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Reviews By Ian Evenden published 4 July 2025 Comments ( 0 ) ( ) When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Photoshop

Creative Bloq

AUGUST 5, 2025

Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 Here’s how it works.

Architecture

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo?

Brand

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Brand

Creative Boom

JUNE 8, 2025

Yellow and black colour schemes. Particularly in corporate campaigns, or on hoardings for new developments—which are not going to be marketed to, or bought by, anyone local." Campaign lead Ellen Ling explains why the launch of new font Mancunio avoided Factory Records nostalgia in favour of hyperlocal sarcasm. Worker bees.

Fonts

Inkbot Design

JULY 14, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Top 8 Free iPhone Apps Every Designer Should Know About The iPhone isn’t just a communication device; it’s one of the most underrated tools in a designer’s arsenal. Why These 8 Apps Stand Out for Designers?

Photoshop

Creative Bloq

JUNE 28, 2025

The lack of colour accuracy and calibration will put a lot of creatives off, but if you value portability more, the Delta Max Touch is hard to beat. Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99 The two 18.5-inch

Production

Inkbot Design

JULY 16, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Logos That Broke Design Rules and Won There’s a whole cottage industry built on “logo design rules.” It’s a tidy little checklist that promises a “good” logo if you just colour inside the lines.

Brand

Creative Boom

OCTOBER 14, 2024

Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare brand Daisyface, creating a product that consumers are proud to have on their beauty shelves. From helping with pigmentation and sun damage to acne scarring and swelling, daisy stem cells have multiple benefits.

Manufacturing

Inkbot Design

JUNE 26, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Graphic Designer Skills: What Design Students Need To Develop Design learners often look for ways to sharpen their talent. Graphic designer skills include layout knowledge, colour use, and typography principles.

Graphic Design