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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. A distinctive form that's been part of the gameplay (DNA) from the very start, right up to the present day.

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Afrosport celebrates the rich visual tapestry of African football, past and present

Creative Boom

And there are few other areas of culture that connect more people across national borders than sport, particularly football. Casting the spotlight on Africa's vibrant youth and how it shapes global culture, it revels in the rich tapestry of African football's past, present, and future.

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New book celebrates the brand that changed British football forever

Creative Boom

In the 1973-74 season, sportswear brand Admiral forever changed the British football landscape with the introduction and sale of the first replica shirt. The move sparked an explosion in football design, manufacturing, and culture that continues to the present day. We caught up with Lee Nash of Glory Studio to find out more.

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Music is ubiquitous in alcohol-related settings, from bars and clubs to sporting events", says Thorleifsson.

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JKR overhauls RSPCA’s identity to align with its newly defined purpose

Creative Boom

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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