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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Brand 449
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 448
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. You can write as much as you like and attract people to your brand via endless means.

Freelance 545
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.

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How to thrive at art fairs and markets: tips from artists and illustrators

Creative Boom

Who doesn't love an art fair or creative market? These fun gatherings offer the perfect opportunity to showcase your work, connect with potential customers, and build your brand. So, to help you make the most of these events, we asked experienced creators who have found success in the art fair and market scene to share their best tips.

Marketing 505
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10 Successful Secrets Of Digital Marketing Campaigns

Graphic Design Junction

Secrets of digital marketing is the process of using digital channels to reach and engage with your target audience. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. Content is king in digital marketing.

Marketing 336
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Upcoming Trends with Influencer Marketing For Brands

Graphic Design Junction

For almost a decade now, influencer marketing has been on the rise as more and more social media platforms start utilizing it. Influencer marketing consists of social media personalitie s , or ‘ influencers ’ as they call themselves, advertise different products or services on their social media platforms. million market.

Marketing 354