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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. We can't wait to see what they come up with!

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Why the Jaguar rebrand is a total disaster

Designer Daily

The car brand went for something totally different from their usual ads, as you can see in the embedded video above. Social media reactions to the Jaguar re-branding The first to complain were the conservative accounts, who were shocked by the fabulous characters and colors of the video, putting all the blame on the LGBT community right away.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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British Airways celebrates 100 years of flying to India through illustration

Creative Boom

She says: "British Airways is such an iconic name, and it's inspiring to collaborate with a brand that connects people and destinations worldwide." While the article focuses on the 25 most unmissable wonders of India, Olivia was able to select six of her favourite sights to illustrate. "I