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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts.

Education 518
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Dutch design agency From Form's new identity is a cinephile's dream

Creative Boom

Other key reference points include printed materials from the same era, such as booklets, magazines, and manuals. The new branding is peppered with visual references to analogue design processes, such as the use of shapes with rounded corners to mask images as a nod to looking through a camera viewfinder.

Agency 543
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10 decorative accessories that we always see in every graphic design agency

Creative Boom

We're talking about some of the biggest creative agencies globally, like Pentagram and UsTwo, where we see some decor staples. We've seen many a cactus and prayer, peace lily and string of hearts in design agencies worldwide, but the one plant to stand out is always the Swiss Cheese variety. Image courtesy of the designer.

Agency 526
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition.

Brand 448
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. Every aspect of the design system is infused with references and, in some cases, literal moments from Riot's games and gaming worlds.

Media 474
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.

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ORCA crafts an immersive identity for family-owned Cornish brewery

Creative Boom

The Bristol agency put their design skills to work, developing a visual identity for craft brewery St Austells that can scale as it grows. To help create this new brand, they turned to ORCA , a Bristol-based brand agency with whom they'd already worked on a previous project. ORCA was founded by two friends, James and Joel, in 2011.

Agency 411