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Types of Advertising: Traditional vs Digital Strategies

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Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised. High impression numbers.

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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Nikos Georgopoulos: ‘Designed to Perform’ aka ‘the sexiest book on the topic of sustainability’ (© RIBA/Pollard Thomas Edwards/Tom Dollard/Marlon Tate) Nikos Georgopoulos (© Marlon Tate/Myrto Tzima) These feelings of frustration were ever-present, though, constantly simmering away in the background. Fictitious but brilliant."

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Ultimate Guide to Travel & Tourism Sector Branding

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Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. Most travel brands employ bright colours like yellow, red, green or blue.

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Top 20 Best Advertising Campaigns of All Time

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Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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Ant and Dec parody the creative brainstorm in new ad by Leo Burnett UK and Mitre Studios

Creative Boom

Since 2019, the UK public has gotten used to loveable Geordie TV presenters Ant and Dec representing Santander via their parody brand Bank of Antandec. Leisure, travel and tourism company TUI has snapped up the presenters of ITV's Saturday Night Takeaway for a social-first campaign under the 'Live Happy' brand platform.

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Data & Design: The Future of Advertising Creative in a Third Party Cookie-less World

Sangfroid!

With the deprecation of the third-party cookies on Google’s Chrome browser looming over the horizon, the entirety of the marketing and advertising industry is working round the clock figuring out how to continue their operations without this industry-defining tool. It will be noticed and appreciated by your audiences.

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Instagram vs Facebook: Navigating the Social Media Showdown

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Whether travel photography or artistic sketches, Instagram empowers individuality through visual media. Accelerating Business Goals Through Visual Marketing Through visual storytelling, Instagram presents a unique opportunity for businesses to strengthen branding and engagement.

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