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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. It is often localised. High impression numbers.

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Spain's answer to the John Lewis ad puts the focus on feel-good family traditions

Creative Boom

Yet this thriving, dynamic, culturally rich nation has a ton to offer, not least when it comes to creative inspiration, from the inspiring work of Spanish illustrator Van Saiyan to Studio Xuxa's brilliant retro travel posters. We can learn a lot, too, from the best of Spanish advertising.

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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. Most travel brands employ bright colours like yellow, red, green or blue.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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New digital archive provides invaluable insights into the evolution of Canadian type

Creative Boom

But unless we travel a lot, most of the type we see will be from our own locality. The work profiled on the site spans various categories of typography, including printed books, calligraphy, hand lettering, typeface design and advertising. Much of this work has been rarely or never before seen by the public.

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Creating fresh advertising content that hooks your customers is getting trickier as attention spans shorten the huge number of ads that fight for your target audience’s attention. Craft Incredible Street Art.

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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Time travel branding The first chapter of this trilogy was the XENIA project. This fictitious identity saw Nikos and photographer Polly Brown travel back in time to change the past by creating a look for the very real Greek accommodation infrastructure project. Fictitious but brilliant." And the opportunities kept on coming.

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