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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. So they turned to global creative agency Mucho. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go.

Brand 461
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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? Spreadbeats by FCB New York won in Digital Marketing for what the agency described as "Innovation through nostalgic technologies." For many, it's the biggest and most nerve-wracking night in the creative calendar.

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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Put simply, they're pretty much the OGs of modern branding design. Of course, they put as much work into their own branding as that of others. That's not to knock tech branding per se, of course.

Agency 498
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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. "I

Branding 537
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Place branding experts Lantern create a unified brand for bodies protecting the Norfolk Coast

Creative Boom

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Branding 483
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25 Unique Business Card Templates to Boost Your Branding

Graphic Design Junction

A professional business card is more than just contact informationits a reflection of your brand. These templates are fully customizable, allowing you to tailor every element to fit your brands aesthetic. You can use this item for personal branding,identity,corporate namecard, business card or any marketing purposes.

Templates 246
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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Copy is often overlooked in design and advertising.