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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 507
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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Put simply, they're pretty much the OGs of modern branding design. Of course, they put as much work into their own branding as that of others. That's not to knock tech branding per se, of course.

Agency 501
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Hyperfocus puts recruitment agency's founder at the centre of its rebrand

Creative Boom

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. Based in Berlin, Undiscovered is a recruitment agency specialising in creative roles. Hyperfocus worked on strategic positioning, character and brand development, naming, and website design.

Agency 493
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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means.

Brand 478
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Koto boosts youth-oriented fintech brand with super-colourful Gen-Z visuals

Creative Boom

The agency's work for the collaborative earning app Fluz is keenly targeted at a young audience looking to save money. To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion.

Brand 541
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Securing a future for Malawi's wildlife at the heart of brand and website refresh

Creative Boom

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Brand 480
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Great Ormond Street Hospital Charity unveils its refreshed brand identity

Creative Boom

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Brand 467