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The 25 creative studios inspiring us the most in 2025

Creative Boom

HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil , based around clean and versatile designs that highlight Castil's vibrant and customisable products.

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

You might not know Scale Model Studios by name, but you've probably seen its work – perhaps through its on-screen promos for the BBC's Winter Olympics coverage or through the music video for Rag'n'Bone Man's 'All You Ever Wanted', which merged reality and meticulously crafted enchanting miniature village scenes.

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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

And so, the first task was to come up with a name. This clever name gave the brand a voice and an opinion: "rebels with an anti-artificial cause". Cat How and the team then developed the product SKUs and designed packaging, point-of-sale media, launch assets and the website. Kids are going to love it. A dream project, no doubt.

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The World Illustration Awards 2025 shortlist is here, and it's a feast for the eyes

Creative Boom

An Egg-cellent Card Game: Can You Find the Missing by Paperface (Design Product & Packaging) The AOI has unveiled those in the running for this year's World Illustration Awards, featuring 200 standout projects from over 4,700 entries worldwide. Who Flew The Coop? We're impressed by all of the work on display. Who Flew The Coop?

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

The rebrand brings a sense of freshness and flair that matches the product's personality. Key Starbucks RTD equities remain intact, anchoring the product within the broader brand portfolio, but fresh elements elevate the experience. Design-wise, the label balances familiarity with flair.

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The best ambigram logos (and two controversial designs that didn't work)

Creative Bloq

Its a lot easier to create one if the name is a palindrome or contains letters than can made to mirror each other without losing clarity. As we saw in our Abba logo history , the idea came from a magazine photoshoot in which each band member held up a card with the first letter of their name.

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5 branding projects redefining health and beauty in October 2024

Creative Boom

But with that comes a million products, all vying for attention – against both each other and knock-off versions on sites like Teemu. From New York to Seoul, they demonstrate how great branding can elevate health and beauty products from mere commodities to transformative experiences that resonate with people's values.