Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography

Designer Daily

OCTOBER 21, 2024

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Branding

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?

Branding

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Branding

Creative Boom

JUNE 16, 2025

She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.

Client

Design Milk

MARCH 24, 2025

The Tegeta marketing department has unveiled its newly designed office in Tbilisi, Georgia, redefining the modern workspace with a focus on functionality, comfort, and sustainability. Understanding that a workspace significantly impacts employee motivation and efficiency, Tegeta embarked on this transformation with thorough internal research.

Color

Creative Boom

NOVEMBER 14, 2024

Freelance brand designer Dom Edwards and marketing manager/musician Lauren Archer run The Arena alongside their own creative careers. Growing up without knowing anyone in the creative industry meant everything I’d done had to come from my own passion and research, but doing it alone is tough.” on how exactly to do it.

Print

Creative Boom

JULY 16, 2025

Jessica Dimcevski is the founder and creative director of Blurr Bureau, a global brand-building agency and venture studio recognised for pushing boundaries and redefining the creative partnership model. Those who have been hired for that role before in my industry and for companies of our size and market presence. Absolutely not!

Agency

Abduzeedo

NOVEMBER 7, 2024

Graphic Hunters: Pushing the Boundaries of Sports Visual Identity abduzeedo 1107—24 Explore how Graphic Hunters’ visual identity redefines sports branding through innovative design inspired by fashion and art. Graphic Hunters, a Dutch studio dedicated to sports branding, isn’t playing by the typical design rulebook.

Sports

We And The Color

JANUARY 26, 2025

Weve done the research for you. It is perfect for health and beauty brands. Ideal for: Branding, web design, product packaging, and illustrations. These blues are ideal for brands looking to stand out while remaining dependable. These trends often hint at broader cultural shifts. But where to start? Dont worry.

Color

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Branding

Creative Boom

OCTOBER 14, 2024

Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare brand Daisyface, creating a product that consumers are proud to have on their beauty shelves. Daisyface collaborated with Blond for two years on everything from the initial strategy and research to manufacture.

Manufacturing

Inkbot Design

JULY 14, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Top 8 Free iPhone Apps Every Designer Should Know About The iPhone isn’t just a communication device; it’s one of the most underrated tools in a designer’s arsenal. Why These 8 Apps Stand Out for Designers?

Photoshop

We And The Color

JUNE 24, 2025

It is the ideal moment to invest in your skills, refine your brand, and develop new income streams that are not dependent on the traditional client cycle. Build Your Brand with Self-Initiated Passion Projects Does your portfolio feel a bit stale? This seasonal lull can cause anxiety about finances and career momentum.

Freelance

We And The Color

FEBRUARY 10, 2025

Or why do certain brands feel instantly trustworthy and professional? It’s the visual cornerstone of a brand’s identity, instantly communicating its values, personality, and purpose. They also represent the brand’s core values and resonate with their target audience. Apple’s bitten apple. Simplicity.

Branding

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. Research The Orangetheory workout was created to increase metabolic rate and burn more fat. As a result, they refocused the brand's positioning.

Branding

Creative Boom

MARCH 24, 2025

Style as a strategic differentiator Here's another practical point we can take from Stocksy's report: There's a compelling business case for brands and designers to cultivate a distinctive style. The findings are simultaneously sobering and empowering for designers seeking to differentiate their work.

Arts and Crafts

Design Beep

JULY 22, 2025

Whether you’re producing YouTube videos, professional trailers, or brand openers , these ready-to-use templates help you add cinematic flair and polish in minutes. In this post, we’ve curated the best free and premium options available to enhance your workflow and elevate your branding.

Templates

Inkbot Design

JUNE 26, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Graphic Designer Skills: What Design Students Need To Develop Design learners often look for ways to sharpen their talent. When facing demanding assignments or research tasks, some use platforms like writepaperforme.

Graphic Design

Design Milk

MAY 19, 2025

The iconic brand launched its first installation in Milan, Futurespective: Connected World , designed in collaboration with design studio NUOVA. Partnering with a brand so deeply rooted in heritage, yet constantly driven by evolution and reinvention, feels like a natural alignment,” says NUOVA founders Enrico Pietra and Rodrigo Caula.

Travel

Its Nice That

JULY 16, 2025

Words Ellis Tree — Date 16 July 2025 Work Graphic Design Typography Packaging Logo Rebrand Identity Branding Process The inspiration behind Gabrielle Adam’s bold branding work is usually anything “cheesy, kitsch or fun”, she says. The graphic designer was led into the branding space by a love of storytelling through design.

Inspiration

We And The Color

FEBRUARY 19, 2025

Let’s explore how Shopify can be a game-changer for creatives, from setting up your online store to marketing your masterpieces. Its about building a brand, connecting with your audience, and running a successful online business that showcases your creative talent. But, how exactly does Shopify do this?

Art

We And The Color

JUNE 17, 2025

Exceptional logo design and branding do more than just create a pretty picture. Have you ever looked at a brand and felt like you just get it? This isn’t just a breakdown of a logo; it’s a look into the heart of a brand built to bring people together. A name can set the entire tone for a brand’s journey.

Branding

Creative Boom

JULY 13, 2025

He went on to found New Visual Media, delivering commercial creative work for global travel retail, before moving into integrated marketing. Later, as creative manager at Pentland, he oversaw brands like Berghaus and Canterbury. Belief is something deeply personal," he pointed out. The best ideas aren't made in isolation," he notes. "I

Fashion

Creative Boom

MARCH 12, 2025

These insights weren't plucked from thin airthey came from real research that shaped the creative direction of the campaign. They were true insights from research - tangible things that Gen Zers actually want," says Westcott. In today's job market, where young professionals are constantly weighing their options, Got Itchy Feet?

Entertainment

Creative Bloq

JULY 16, 2025

Enter the Brand Impact Awards 2025 – but hurry! Design Graphic Design Branding What is brand strategy and why is it so vital? Advice By Rosie Hilder published 16 July 2025 Taxi Studios Jamie Watson explains this often overlooked area of branding. Why not try a subscription? Here’s how it works.

Branding

We And The Color

APRIL 6, 2025

You might imagine needing complex websites, payment gateways that sound like rocket science, and a marketing degree just to get noticed. Let’s explore how real designers are leveraging this platform, turning passion projects into thriving product lines, and building brands on their own terms. The idea of doing both? Overwhelming.

Production

Inkbot Design

NOVEMBER 27, 2024

Video Advertising 101: Essential Tips for Beginners Most people think video advertising is some mystical black box that only marketing gurus can crack. Are you ready to stop playing small and start dominating your market? People love sharing videos that resonate with them, spreading your brand and message like wildfire.

Advertising

Its Nice That

JULY 28, 2025

Words Sudi Jama — Date 28 July 2025 Work Graphic Design Typography Logo Art Direction Branding Community Recently, the creative director Joe Powderham joined forces with Erin Murphy and Steven Lopes – the founders of Peckham Carboot – to concoct a genuine and vibrant visual identity for the iconic vintage spot.

Graphic Design

Inkbot Design

JUNE 11, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Monetising Unused Assets: Turn Them Into (Repeatable) Profit Did you know you might be sitting on a potential income source without realising it? For example, consider Creative Market if you're riding the wave of vector art.

Graphic Design

Creative Boom

JUNE 23, 2025

In a week known for rosé-fuelled rooftop panels and big brand bravado, The Neu Project offered something different: the first pop-up space centred around neuro-inclusion. According to research by Understood.org, this kind of space is more vital than ever: nearly one in two people (48%) in the creative industry identify as neurodivergent.

Programming

Inkbot Design

FEBRUARY 19, 2025

While their competitors were slapping family crests on bottles and calling it “branding,” Johnnie Walker was methodically engineering visual psychology to penetrate markets across 180+ countries without saying a single word. Here's the brutal truth most marketers miss: People don't buy products. The market context?

Digital

Inkbot Design

DECEMBER 27, 2024

It's an art and science blend of aesthetics, functionality, and brand identity. Brand representation : Does it tell the story of your brand? Brand Loyalty : Customers do appreciate creativity. Differentiation : In a saturated market , standing out is critical. Conducting client research is your compass.

Client

Design Week

JULY 23, 2025

Despite widespread recognition, the savoury pasty brand was struggling to attract new customers. “Ginsters was highly salient,” says marketing director Sarah Babb, “but it didn’t stand for much in the minds of new consumers.” “Strong brands are grown over years, not months,” Babb adds.

Brand

Inkbot Design

JULY 9, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Top 10 Best SaaS Design Agencies to Work With You've got a great SaaS idea, product-market fit, and some early traction. As the global SaaS market is projected to reach $299.07

Agency

Inkbot Design

JUNE 25, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 40 Geometric Logos: The Power of Shapes in Branding Let’s be honest. Most conversations about branding are filled with fluff. A timeless logo saves you the cost and brand-equity loss of a redesign every five years.

Branding

Noupe

MARCH 18, 2025

Across the fast-paced digital-scape, social media platforms have become goldmines for modern marketers. The truth is most brands and users merely focus on creativity and the content aspects of a social media strategy. Because a unified brand experience involves multiple interconnected elements. Third, design and visuals.

Media