We And The Color

APRIL 11, 2025

It required a complete reimagining of its brand identity. The Eye of Discovery Central to the rejuvenated brand identity is a striking new logo: an elegantly simple shape resembling an eye. The new visual identity successfully repositioned Lithuania’s International Movie Festival as more than just an annual event.

Banners

Its Nice That

JUNE 24, 2025

Words Marigold Warner — Date 24 June 2025 Work Graphic Design Rebrand Web Design Identity Branding “Not here to f**k spiders.” The old brand looked fine. While the old brand was functional, “emotionally, it didn’t land”, Shy continues. We treated it as a reposition, not just a rebrand,” Jasmine says. It said nothing.

Graphic Design

Creative Boom

OCTOBER 16, 2024

The success story of one of the most compelling brands of the past two to three decades makes my point. An unusual choice In the 1960s, Sweden's labour costs were climbing, and it was getting harder for IKEA to keep the promise that it had built its brand on stylish, functional furniture that regular people could actually afford.

Agency

Communication Arts

JULY 13, 2025

Rather than serving as a simple showcase for windows and design elements, the website is an immersive platform that reflects the brand’s vision: minimal, functional and deeply authentic. Larger picture: The website was part of a broader repositioning of the brand, both online and offline.

Advertising

Its Nice That

JUNE 10, 2025

Words Harry Bennett — Date 10 June 2025 Work Graphic Design Typography Logo Rebrand Identity Branding Design agency How&How has rebranded Big Cartel and wildly reimagined the independent business-first e-commerce platform, repositioning the company as the new go-to for small businesses, artists and creatives.

Graphic Design

Inkbot Design

JULY 9, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Top 10 Best SaaS Design Agencies to Work With You've got a great SaaS idea, product-market fit, and some early traction. They can help build your business from branding and product vision through MVP and beyond.

Agency

Creative Boom

APRIL 22, 2025

Adaptation strategies: specialisation and repositioning In response to such challenges, many freelancers are adopting strategic approaches to differentiate themselves and secure more stable work. Branding designer and watch illustrator Bjrn Altmann , meanwhile, advocates for strategic specialisation. Take Sophie, for example.

Freelance

Creative Boom

APRIL 30, 2025

The aim was to reposition this cultural powerhouse for the future. DesignStudio set out to create a brand that honours that collective spirit while balancing reverence for tradition with an appetite for change. DesignStudio approached the project with a clear understanding that modernising a heritage brand requires delicacy.

Brand

Its Nice That

JULY 8, 2025

So after 12 years, it felt like the right moment to step back and look at our brand with the same lens we apply to our work. Uncover more of Map's work here Above Copyright © Map Project Office 2025 The result is a flexible, quietly expressive brand identity that lets the work take centre stage. For Chloe, it’s an open door. “I

Industrial Design

Creative Bloq

JUNE 23, 2025

View Deal Trending Enter Brand Impact Awards Apple WWDC Fashion x graphic design How to 3D print props Recommended reading Branding From Amazon to Adobe: is 2025 the year of the quiet rebrand? And brands, like species, live or die by the same rule. Why not try a subscription? Here’s how it works.

Branding

Design Shack

JULY 27, 2025

Anything placed at the top corners or far edges can be harder to tap without repositioning the hand. Maintain consistent branding, but adjust placement and sizing as needed. Most users hold their phones with one hand, and their thumbs naturally rest in the lower center of the screen. In many cases, yes.

Layout

Inkbot Design

FEBRUARY 20, 2025

Evolution of the BP Logo: A Century of Design & Branding Most companies redesign their logo to look prettier. What I found in BP's logo history is a masterclass in both brilliant branding and catastrophic disconnection between image and reality. For executives, this is the brand evolution story you need to study.

Branding

Abduzeedo

MAY 7, 2025

Crafting Indie Identity and Branding: Big Cartel's New Look abduzeedo 05/07 2025 Explore How&How's fresh branding and visual identity artifacts for Big Cartel, empowering independent artists and small businesses. The goal was a full repositioning and rebrand. The goal was a full repositioning and rebrand.

Brand

Creative Boom

JUNE 17, 2025

With a mission to shift workplace health from tick-box to top priority, Life Factory's new brand now leads with optimism, clarity and care. The rebrand aims to reposition Life Factory as a confident, compassionate alternative to the tech-heavy aesthetic dominating the sector, putting humanity back at the heart of workplace health.

Brand

Inkbot Design

JUNE 30, 2025

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Competitive Positioning for Small Business: Beyond “Better and Cheaper” If you vanished tomorrow, would a specific group of customers genuinely miss you? Forget what you think your brand is about. It’s a slow-motion liquidation.

Marketing

Creative Boom

JULY 7, 2025

Naked Paper, the challenger brand once known as Naked Sprout, is out to flip those assumptions, proving that sustainability can be beautiful, honest, and even a little bit cheeky. Jono draws parallels with high-end brands that have celebrated earthy, natural tones. We wanted the brand to feel intelligent and smart," Jono notes.

Production

Design Week

MARCH 18, 2025

Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s rebrand follows the unveiling of new cabin interiors last summer by PriestmanGoode, and the recent announcement of new lounges by LTW Designworks in Singapore.

Agency

Mindsparkle Mag

JULY 7, 2025

Once firmly rooted in tradition, the luxury greenhouse brand now reaches toward a modern, lifestyle-focused audience. This transformation begins with its founder, Daniel, who sets out to reposition the business. His goal is clear: reshape Cultivar into a brand that feels as current and inspiring as the people who use its products.

Brand

Creative Boom

JUNE 10, 2025

Breaking away from the grayscale world of insurance branding, personalised insurance platform Yoloh has launched a new identity with the help of Taxi Studio. It's credited with fuelling a tenfold rise in brand equity and securing vital seed funding as Yoloh prepares to take on a saturated market.

Brand

Creative Boom

DECEMBER 16, 2023

To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Graphic elements To support the brand story, Pentagram created a visual identity that adapts to real and virtual environments. Everything is now about the company's mission and what detailed vision unlocks.

Brand

Creative Boom

MAY 18, 2025

The iconic British car brand, known for its sleek designs, racing heritage and unmistakable growler emblem featuring its big cat mascot, made a dramatic pivot that both alienated its existing customer base and failed to resonate with new audiences. So what went wrong, and what lessons can other brands learn from this costly misstep?

Agency

Creative Boom

AUGUST 28, 2023

The Bristol design consultancy helps to reposition Freja Natural Norwegian Bone Broth as a natural, healthy and fulfilling choice. The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth.

Brand

Creative Boom

MAY 1, 2023

Branding agency How&How has created a new identity for the 'street side bar' brand YumBun, rooted in 'progressive optimism'. How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The signature brand bao goes full-blown fluffy friend.

Brand

Creative Boom

JULY 10, 2023

That's the mission statement behind Culture POP, a soda brand that wants to reposition the drink and remind customers that it isn't bad. When it came to repositioning soda, Niceshit creative director Guido Lambertini tells Creative Boom that its brief was fairly open. This helps to make the brand recognisable by the campaign.

Animation

Creative Boom

JUNE 6, 2022

The Indigo Design Awards celebrate "trail-blazers, risk-takers and all those on the cutting edge of the visual design world" across the fields of graphic, digital, mobile design, design for social change, branding and freelance. Branding of the Year was scooped up by Socrates Communications for their work for Blackstone (Revantage).

Freelance

BP&O

APRIL 7, 2022

The Art Gallery of New South Wales, founded in 1872 as the New South Wales Academy of Art, suffered from a fragmented brand architecture. The post The Art Gallery of New South Wales by Mucho appeared first on BP&O - Branding, Packaging and Opinion.

Gallery

Creative Boom

MAY 23, 2023

Discover how brand design studio Without helped them get the message through. So rather than focusing on elitism or materialism, award-winning brand design studio Without 's global redesign for villa rental company The Thinking Traveller takes an altogether different tack. We all love the idea of luxury travel.

Marketing

Creative Boom

APRIL 22, 2022

Not only does Foodvisor help you track your food habits, but it's also nice to look at, as it's just enjoyed a brand refresh courtesy of London studio Koto. We created a brand strategy, visual identity, and tone of voice that builds on Foodvisor's supportive nature and elevates its role in helping people achieve their goals.".

Illustrator

Graphic Design Junction

AUGUST 8, 2024

Branding is more than just a logo; it’s the soul of your business, expressed visually and verbally. A strong brand resonates with your target audience, forging an emotional connection that drives loyalty and preference. Dive in to discover how these visual masterpieces have shaped iconic brands and ignited creative sparks.

Brand

Creative Boom

SEPTEMBER 26, 2024

Following a period of strong growth, and with ambitious franchise plans in the pipeline, they asked Bath-based branding agency Thisaway to help them clarify their proposition and create a brand that
stood for something beyond their practical offering.

 It wasn't clear that these two offerings were part of the same brand.



Sports

Creative Boom

AUGUST 18, 2024

Digging around in the archives revealed some interesting and ownable brand stories that the studio used to solidify its position as 'THAT juice'. Branded juices are increasingly being viewed as a commodity and in decline, with consumers opting for own-label juices instead.

Brand

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel

Creative Boom

JULY 29, 2024

This is exactly the situation that The National Ballet of Canada was in when they partnered with award-winning Toronto-based, multidisciplinary studio Bruce Mau Design (BMD) to make over their esteemed brand. But its branding looked a little tired, having not been refreshed for almost two decades.

Arts and Crafts

Creative Boom

DECEMBER 13, 2023

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

Brand

Creative Boom

APRIL 14, 2022

The pair were "a recipe for success," explains Otherway founder Jono Holt, leading to a brand that specialises in toasters, hairdryers, bread makers, kettles and more. Its market share has steadily declined, prompting the new management team to set us the task of repositioning the entire business proposition," Holt adds.

Brand

Canny

JUNE 1, 2021

“Should we go for a brand refresh or full rebrand?”. But: Regardless of whether you decide to go for a small tweak, or a substantial change, you probably have a lot of branded collateral (swag, merchandise, promotional materials, or otherwise) that will all need to change too. What is a Brand Refresh? free ebook. get for free.

Brand

Inkbot Design

MARCH 13, 2024

At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. Their current branding may have been outdated and failed to resonate anymore. An overhaul modernises the brand. This data will guide your new branding direction. The end goal?

Brand