Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. This strategy not only built anticipation but also provided additional time for animating and rendering the film.

Print

Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding

Creative Boom

JULY 16, 2025

Union Square Partnership (USP) has unveiled a new brand identity created by The Working Assembly, as part of a broader mission to reinvigorate one of New York's most iconic districts and position it as a cultural and commercial force in the city's post-pandemic landscape. We wanted the brand identity to reflect that pulse."

Banners

Creative Boom

OCTOBER 17, 2024

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?

Arts and Crafts

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Brand

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

Graphic Design

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing

Creative Boom

JUNE 8, 2025

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration

Creative Boom

JUNE 29, 2025

In a sea of sterile tech tools, Kin is an AI app that feels like a confidant, thanks to a long-term collaboration with Studio Morfar that combines creative storytelling with growth strategy. Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up.

Brand

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing

Creative Boom

JUNE 16, 2025

She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.

Client

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency

Creative Boom

JUNE 15, 2025

Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. The 'Behind the Brand' series has been particularly revelatory.

Networking

Creative Boom

NOVEMBER 11, 2024

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. And that means Alexander Rexworthy, design director of Outlaw , is excited about leveraging new technologies and sustainability-focused strategies.

Client

Creative Boom

MARCH 24, 2025

Let's start with the positives. With the platform's built-in trust factor, it's a key space for brands seeking creative partners." More broadly, LinkedIn offers something increasingly rare online: a relatively positive environment. The responses we received revealed a nuanced and fascinating reality. What's still working?

Networking

Creative Bloq

JULY 25, 2025

Positive comments are a pat on the back but do little to develop us, and a lack of development is regression. Don’t just share finished work with the world; post work-in-progress images and videos, and use other functions such as Reels to build your personal brand. Why not try a subscription? Why not try a subscription?

Illustration

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Your brand might feel tired and dated. Think about iconic brands. Is it the logo?

Brand

Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival. It's your brand's complete visual and emotional DNA.

Brand

Creative Bloq

JULY 28, 2025

Image credit: Ali Martín Filsoof) Ali Martín Filsoof is the founder of Design Dept, an LA-based creative studio specialising in brand strategy, design, and packaging. Having recently launched my branding and design studio, Design Dept, I wear a lot of hats on any given day. Why not try a subscription?

Arts and Crafts

Inkbot Design

NOVEMBER 14, 2024

This comprehensive guide will share my top tips and strategies for finding high-paying freelance graphic design jobs. One of my biggest challenges was discovering the right platforms and strategies to connect with potential clients. Are you a whiz at branding and logo design ? You've come to the right place!

Freelance

Abduzeedo

NOVEMBER 7, 2024

Graphic Hunters: Pushing the Boundaries of Sports Visual Identity abduzeedo 1107—24 Explore how Graphic Hunters’ visual identity redefines sports branding through innovative design inspired by fashion and art. Graphic Hunters, a Dutch studio dedicated to sports branding, isn’t playing by the typical design rulebook.

Sports

Creative Boom

FEBRUARY 5, 2025

It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl. Buying a home is the single biggest financial decision most people make, but brands in this arena struggle with low awareness and little loyalty.

Branding

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Maybe we should just start calling it a plan or be prepared to go a little deeper.

Client

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. The rebranding aligns with TiredCity's "Art for Everyone" strategy, which aims to democratise art appreciation.

Arts and Crafts

We And The Color

NOVEMBER 14, 2024

Whether you’re curious about color theory, branding strategies, or the future of digital art, you’ll find a community willing to share knowledge and insights. Positive reinforcement and support go a long way in motivating designers to experiment and push their creative boundaries.

Color Theory

Creative Boom

OCTOBER 14, 2024

Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare brand Daisyface, creating a product that consumers are proud to have on their beauty shelves. Daisyface collaborated with Blond for two years on everything from the initial strategy and research to manufacture.

Manufacturing

Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

Branding

Creative Bloq

JULY 16, 2025

Enter the Brand Impact Awards 2025 – but hurry! Design Graphic Design Branding What is brand strategy and why is it so vital? Advice By Rosie Hilder published 16 July 2025 Taxi Studios Jamie Watson explains this often overlooked area of branding. Why not try a subscription? Here’s how it works.

Brand

Design Shack

JULY 14, 2025

Your brand is the key to a successful business. Your brand manual or style guide are the documents you need to help keep it consistent—they’re key to maintaining your brand identity. Whether you’re a small business, agency, or a corporation, you should have a proper document that covers all the details of the brand.

Templates

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand's positioning. Visual identity The brand identity needed to represent this ambition.

Brand

Its Nice That

JULY 8, 2025

Run by 허민재 Huh Minjae, the studio has a large footprint in Korean branding, while maintaining a small studio culture. Huh and Double-D launched the Be(Attitude) * brand with a dual web magazine and shop plan (*full disclosure, I was part of the launch team and maintained an editorial position through the first year of the web magazine).

Arts and Crafts

We And The Color

JUNE 19, 2025

This is the story of how a strategic brand identity design transformed Alsace Réno, a respected renovation company, into a modern powerhouse. Alsace Réno – Brand Identity Design by Palantis The Need for a Modern Blueprint: Why Rebrand? A company’s visual identity is its silent promise to the customer. They had the skill.

Brand

We And The Color

JULY 10, 2025

Layout and Branding: Suggesting color palettes, font pairings, and brand identities based on keywords. Freelancers and studios must compete on strategy, curation, ethical oversight, and the unique emotional intelligence that a machine cannot replicate. They analyze the sun’s path to position windows for natural light.

Arts and Crafts