Remove 2030 Remove Branding Remove Production
article thumbnail

Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Branding 480
article thumbnail

DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At At the heart of the Airtm brand sits the prism which both conceptually and visually inspires the entire brand world," David adds.

Digital 474
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? Every product is part of a cohesive family." Every product is part of a cohesive family."

Brand 510
article thumbnail

Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 239
article thumbnail

The Pentawards 2024 shortlist: our sustainable favourites

Creative Boom

Projects like those in the Pentawards shortlist pave the way for a sustainable future, making new material processes accessible to brands big and small. Wool Gusset Envelopes were designed to replace plastic bubble wrap and can be used to ship fragile products such as beauty, skincare, and health goods to their customers.

Sports 456
article thumbnail

7 Fresh Product Launches from Stockholm Design Week

Azure Magazine

Last fall, the city of Stockholm announced its intention to demolish the Stockholm Furniture Fair’s venue, the Stockholmsmässan conference centre, in 2030. Meanwhile, throughout the fair and across the city, Scandinavian brands are showcasing their latest and greatest.

article thumbnail

Genette Dibsdall Makes Luxury Garments From Discarded Festival Tents

Design Milk

On graduating, my first apparel and accessories design role was with a global fashion brand where I quickly found that my dreamy university experience didn’t set me up for industry employment! How would you describe your project/product? What inspired this project/product?

Fashion 279