article thumbnail

Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Branding 480
article thumbnail

Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At At the heart of the Airtm brand sits the prism which both conceptually and visually inspires the entire brand world," David adds.

Digital 481
article thumbnail

'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? But is it a truly global brand in terms of consistent messaging?

Brand 510
article thumbnail

Revealed! The three most impactful web design trends of 2022 so far

Creative Boom

But this is only the start: investment in the sector is expected to balloon to the hundreds of billions by 2030. And wherever people are going to be, brands want to be there as well. So even though the sector is still in its infancy, brands as far-ranging as Wendy's and Gucci are seeing big opportunities in the multiverse.

article thumbnail

National Football Museum’s new identity champions English football heritage

Creative Boom

The rebrand comes at a time of transformation for the museum, which will look very different by 2030, so it needed an identity reflective of this new direction. The visuals are driven by the brand idea Football Matters, which aims to spotlight the sport's complex and important role in society.

Tourism 463
article thumbnail

Co-op reveals new identity with reimagined logo reflecting member ownership

Creative Boom

Central to the new branding are a deconstructed logo, bespoke typeface, and expressive icons. The new brand world looks to help address this by focusing on the idea that each individual member owns a piece of the cooperative, putting membership at the heart of everything Co-op does," he says.

Textures 484