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Should creatives be thinking about Gen Beta already?

Creative Boom

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

According to a recent study, the global freelance graphic design market is expected to reach $78 billion by 2030, growing at a CAGR of 13.6% Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. from 2022. I remember when I first started as a freelance designer.

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The Impact of AI on the Creative Industry: Facts & Data from Q2 2025

We And The Color

The global AI market hit US $184 billion in 2024 and is on a blistering trajectory to exceed US $826 billion by 2030, growing at a compound annual growth rate of nearly 36%. Human oversight is still essential for ensuring quality, brand authenticity, and emotional resonance—things that AI currently struggles with.

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How Will AI Impact the Next Generation of Designers?

SpeckyBoy

Who knows where we’ll be by, say, 2030? Train it on your branding materials, and you’ll no longer need a traditional designer. I believe AI’s long-term impact will be even greater than the smartphone. We already see the technology infiltrating industries and education. Those concerns are legitimate.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

Evolution of the BP Logo: A Century of Design & Branding Most companies redesign their logo to look prettier. What I found in BP's logo history is a masterclass in both brilliant branding and catastrophic disconnection between image and reality. For executives, this is the brand evolution story you need to study.

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Building trust in Airtm's products and services also helped differentiate the digital wallet from its competition and became the foundation of the entire brand. "At At the heart of the Airtm brand sits the prism which both conceptually and visually inspires the entire brand world," David adds.