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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? In the U.K.,

Agency 449
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Meet Tiny The Elephant: McCann London's new 'lovable' brand character for TSB

Creative Boom

The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. The London agency partnered with John Nolan Studios to create and build Tiny. This is just the beginning."

Brand 447
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Agency of None explains how it celebrated Dundee's cultural impact with D is For Design

Creative Boom

Design studio Agency of None has recently completed its first phase of D is For Design , an event and exhibition which celebrates the invaluable creative contributions made in Dundee. Dundee-based design studio Agency of None has been working with brands for the past five years to create visual systems bursting with personality.

Agency 345
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Brand Audit: How to Carry Out a Brand Audit (Updated June 2021)

Canny

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

Brand 148
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NF-Type and branding biodiversity lead the charge in Monotype's 2022 trend report

Creative Boom

Agency/designer: Inside Fred. The last twelve months have seen plenty of amazing typographic work emerge from creative agencies worldwide. Agency/designer: We Are Nothing. Agency: Universal Favourite. Leading the charge of these ten featured trends are NF-Type and branding biodiversity. Agency/designer: &Walsh.

Brand 363
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Droga5's new brand campaign for The New York Times sees more of life brought to life

Creative Boom

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Brand 520
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But Spees says seeing so many celebrity endorsements doesn't surprise him.

Brand 458