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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 419
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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

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Top 10 Best Marketing Courses in 2021

Just Creative

Marketing is the practice that many businesses put in place to promote their products or services to consumers. Companies can put a ton of money into their marketing campaigns. Don’t worry, we’re here to help with our list of the Top 10 Marketing Courses in 2021. Introduction to Marketing – $39/month.

Marketing 250
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Agency of None explains how it celebrated Dundee's cultural impact with D is For Design

Creative Boom

Design studio Agency of None has recently completed its first phase of D is For Design , an event and exhibition which celebrates the invaluable creative contributions made in Dundee. Dundee-based design studio Agency of None has been working with brands for the past five years to create visual systems bursting with personality.

Agency 325
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Meet Tiny The Elephant: McCann London's new 'lovable' brand character for TSB

Creative Boom

The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. The London agency partnered with John Nolan Studios to create and build Tiny. Like a tiny elephant." This is just the beginning."

Brand 431
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Brand Audit: How to Carry Out a Brand Audit (Updated June 2021)

Canny

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

Brand 148
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Droga5's new brand campaign for The New York Times sees more of life brought to life

Creative Boom

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Brand 499