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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

The studio's other half, Takk, graduated from the renowned Swiss design school ÉCAL in 2020 and, prior to opening the studio, had created custom typefaces for IDA Radio, Tallinn Music Week and the ERKI Fashion Show. A typeface can define the character of a brand just as much as a logo or colour palette," he says.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. When she was still a student in 2020, we featured here in our hotlist of emerging illustrators. New Yorker Cover, Vitamin NYC © Christoph Niemann Fatigue © Christoph Niemann 3.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

In 2020, she was a fashion buyer working in a busy industry where there just wasn't time to explore other creative avenues. From digital painting to cut-paper stop-motion animation, this award-winning Chinese artist is passionate about creating visual narratives with energy, positivity, and a sense of life. Count Fangfang Han among them.

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OFFF Barcelona: 25 Years of creative evolution and community

Creative Boom

Credit: Lola Vasco Credit: Lola Vasco OFFF's role in shaping creative trends Across its history, OFFF has been at the forefront of major shifts in design, branding, motion, and interactive technology. Web development, typography, branding, motion and VFX. Salazar recalls.

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Creative mentoring platform looks to increase impact with inaugural fundraiser

Creative Boom

In 2020, not-for-profit creative community and mentoring platform The Arena set up in a bid to change this by arming aspiring creatives with the tools, inspiration and confidence they need to kickstart a creative career.

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Seoul Illustration Fair: Redefining Logo Design and Visual Identity

Abduzeedo

With an updated brand identity crafted by Content Form Context (CFC) in 2023, the fair’s visual identity merges logo design with illustration, representing the diversity of the modern illustration scene. The “SIF” lettering uses lively, fluid lines to symbolize the “act of drawing,” a fundamental concept in the fair’s brand.