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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 449
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 457
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Universal Favourite create dynamic, motion-centred identity for fintech brand

Creative Boom

We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. The brief x15ventures was launched in 2020 to scale early-stage ventures that could help reimagine CommBank products and services, benefiting its 15 (now 16) million customers and beyond.

Brand 195
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National Portrait Gallery by Edit Brand Studio

BP&O

The return of the National Portrait Gallery evokes a joy that is made all the keener when one recalls the troubled time in which it closed its doors: March 2020, as the COVID-19 pandemic took hold and public life evaporated in the announcement of that The post National Portrait Gallery by Edit Brand Studio appeared first on BP&O - Branding, Packaging (..)

Gallery 115
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Just Creative’s Most Popular Posts of 2020

Just Creative

Looking back on 2020, here are JUST Creative’s most popular posts and some interesting stats. 2020 Blog Stats. 330 Articles Posted in 2020 (27.5/month). Top 5 Branding Articles of 2020. Top 5 Branding Articles of 2020. Best Brand Strategy Courses. 101+ Brand Strategy Resources.

Freelance 257
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The Best Courses on Skillshare in 2020

Just Creative

Top Skillshare Courses of 2020. The top Skillshare courses from 2020 are broken down into these categories: Graphic Design, Logos & Branding. Graphic Design, Logos & Branding. Designing Brand Symbols with Sagi Haviv. Beyond a Logo: Design an Overarching Brand Identity System with Ilya Lobanov.

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2020 Logo Design Trends & Inspiration

Just Creative

Earlier in 2020, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2020 logo trends report has just been released by Bill Gardner of LogoLounge. Past Logo Design Trend Reports: Logo Lounge: 2020 , 2019 , 2018 , 2017 , 2016 , 2015 , 2014 , 2013 , 2012 , 2011.