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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world. The typography also underwent a transformation.

Brand 286
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Brand 435
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40 Geometric Logos: The Power of Shapes in Branding

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 40 Geometric Logos: The Power of Shapes in Branding Let’s be honest. Reebok (the Delta) Shape Focus: Triangle The Observation: In 2014, Reebok adopted the Delta symbol. Most conversations about branding are filled with fluff.

Brand 40
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Cannes Lions 2025: Why it's no longer just for big creative agencies

Creative Boom

When I launched my own boutique agency in 2014, I didn't think Cannes was for smaller players like me. Creator Pass: For those working in the creator economy — including indie creator marketing agencies, talent agencies, and consultants. But twice, I managed to get clients keynote speaking opportunities and attended on the fringes.

Agency 195
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The New MSN Logo and it’s Butterfly Effect

Inkbot Design

Previous logo redesign in 2014 To modernise your MSN experience, Microsoft implemented a dramatic transformation in 2014, moving away from the colourful butterfly motif you'd grown familiar with. Having worked with numerous rebranding projects, this Y2K revival isn't just trendy but a powerful marketing strategy.

Digital 40
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Why the PayPal Logo is Both a Genius Move and a Boring Mess

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. Get to market, make money, and you can pay a fancy designer to make it “artistic” later. PayPal's 2014 redesign wasn't born from boredom.

Brand 52
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Jim Parkinson, 1941–2025

Typographica

Features 2013 Type Industry Census Typefaces of 2019 , 2018 , 2017 , 2016 , 2015 , 2014 , 2013 , 2012 , 2011 , 2008 , 2007 , 2006 , 2005 , 2004 Sections Books Commentary Type Reviews Feeds Reviews & Commentary RSS Reader Comments RSS Popular Articles Recommended Font Sources Typography and Type Design 101 Making Geometric Type Work Sketching Out of (..)