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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

Branding 266
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&Walsh draws on TikTok trends to give cottage cheese a youthful makeover

Creative Boom

The New York agency draws inspiration from viral videos to showcase the culinary versatility of cottage cheese brand Good Culture. TikTok videos have popularised the sheer culinary versatility of cottage cheese, and food and beverage brand Good Culture is keen to take advantage of this trend. Do you ever eat cottage cheese?

Agency 480
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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

Creative director Dave Rax walks us through his first big project as an independent after leaving Koto: a global brand redesign for SamBoat. First launched in France in 2014, SamBoat is a platform for boat and yacht rental. Cadiz, meanwhile, is a clean, geometric workhorse typeface best served in product moments and supporting copy.

Branding 499
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Land of Plenty's rebrand of Happy Endings makes everyone feel welcome

Creative Boom

The Aussie studio launches a colourful new visual identity for the ice cream brand, with a palette that changes with the seasons and leans into its LGBT+ values. Founded in 2014 by award-winning Australian pastry chef Terri Mercieca, Happy Endings is an ice cream brand defined by colourful chaos.

Client 523
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Fishers Island Lemonade leans into its casual-coastal island aesthetic

Creative Boom

Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand's new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade. Crew, Polo, and LL Bean.

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Yellow Studio's spellbinding BAFTA artwork honours TV artists behind the scenes

Creative Boom

But it's easy to forget that BAFTAs aren't just for the actor, presenter or comedian who fronts a production. They're also a tribute to the myriad of hard-working, usually invisible, production staff on the other side of the camera, who are crucial for making our favourite programmes so great.

Artist 472
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12 of the best online clothing stores that sell unique pieces by leading artists and designers

Creative Boom

Alongside freelancing as a designer and illustrator, she also runs a printed fashion brand, which aims to inject an element of joy into getting dressed in the morning. Our products are made to last and to be loved for many years. Her latest collection features paintbox-bright prints inspired by a very 90s childhood. Lucy & Yak.

Artist 533