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10 Famous Logos That Broke Design Rules and Won

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Logos That Broke Design Rules and Won There’s a whole cottage industry built on “logo design rules.” The brands you remember and the logos seared into your brain often got there by setting the rulebook on fire.

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Tothepoint brands new scheme to boost London’s biggest and most maligned borough

Design Week

Tothepoint has created the branding for a new loyalty scheme for Croydon, building on its previous work for London’s biggest borough. The identity not only had to stand out so that it would drive public engagement, it also had to sit cohesively within Croydon BID’s broader marketing ecosystem.

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10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions A new logo will not fix your broken business. Yet, time and again, boards and marketing departments get seduced by the idea of a “fresh start.”

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State of the industry 2025: are freelancers surviving, or thriving?

Creative Boom

Motion designer and director Joao Raimundo Monteiro offers a particularly bleak assessment: "I reckon it has been the worst 12/15 months since I've started my career back in 2012," he reveals. "I When I asked why they were so cheap, they said that due to the market being tough right now, many experienced people are lowering their rates."

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Your Brand is Lying: 12 Signs You Need a Rebrand Now

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Your Brand is Lying: 12 Signs You Need a Rebrand Now Nobody wakes up thrilled at the prospect of a rebrand. That nagging feeling in your gut that something is off with your brand… It's probably right. ” It’s useless.

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Sofia Pro Font Family by Mostardesign (Upgrade)

We And The Color

And sometimes, a truly special typeface comes along, one that just clicks with creatives and brands alike. Launched initially in 2009 and then significantly refined in 2012, Sofia Pro quickly distinguished itself. This wasn’t lost on major global brands. It becomes more than just a tool; it feels like a partner in design.

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How Frontify helps the world’s biggest brands stay consistent and save money

Creative Bloq

View Recommended reading Branding "Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand Creative Inspiration How to succeed in the modern creative era? Image credit: Frontify) When you manage a global brand, consistency is everything. Why not try a subscription?