The best ambigram logos (and two controversial designs that didn't work)
Creative Bloq
JULY 23, 2025
Id say that the 2011 rebrand was a downgrade, opting for a much more generic-looking all caps serif font. The brands guidelines now allow the logo to be used both horizontally and vertically, providing a flexibility that opens up more layout options for designers. And the brand makes full use of the flexibility that brings.
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