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City branding: When the city becomes a product to be sold

UX Collective

Given all these positive contents, it is clear how high is the added value of such a cultural brand and how it can create a meaningful and positive association with commercial products or services. Soon, a wide range of approaches will be used and tested to shape the identity of companies, products, and services.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Brand 140
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10 Disruptive Companies Shaping the Future

Inkbot Design

Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. True disruption meets a widespread market need by thinking entirely differently. But what exactly makes a company “disruptive”?

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Why Figma’s acquisition is bad for designers

UX Collective

Joining the marketplace against Adobe XD, Invision Studio, Framer and Miro, Figma primarily targeted visual designers working on digital products. Going beyond the 7-day trial or 30-day trials that competitors offered, Figma lowered the barrier (completely eliminated) for entry to UI/UX design by providing their product for free.

Adobe 124
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Slow living as a product designer in a hurry-up culture

UX Collective

How the week feels as a product designer, what it means slow living, why and how I am doing it in some areas of my life. But, as a product designer working remotely and, lately, in fast-paced growth environments, slow living seems aligned with the core of the design, which is intentional. Sun rising at Vila Velha?—?Espírito

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The Epic Rivalry: The Story of Adidas and Puma

Inkbot Design

Their competition pushed Adidas and Puma to innovate and develop new marketing strategies to stay ahead. The constant competition between the two brands pushed them to deliver cutting-edge products and stay at the forefront of the sports apparel industry. The rivalry between the Dassler brothers profoundly impacted the sports industry.

Sports 92
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The 6 Best Books on Branding & Identity Design

Inkbot Design

Trust me; whether you're an aspiring entrepreneur, a seasoned marketer, or someone with a keen eye for design, these books will become your new best friends. Let me hit you with a mind-blowing statistic: did you know that 59% of consumers around the globe prefer to buy products from familiar brands? ” Great question!

Brand 87