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Athletics puts people and play at the heart of ShareFile's vibrant new identity

Creative Boom

Founded in 2005, ShareFile is a secure cloud collaboration tool that allows people to sign and share digital documents. Featuring people in relatable work environments, it allows us to tell stories around real personas and solid, credible use cases and brings human warmth to a tech space saturated with product screens.

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City branding: When the city becomes a product to be sold

UX Collective

Given all these positive contents, it is clear how high is the added value of such a cultural brand and how it can create a meaningful and positive association with commercial products or services. Soon, a wide range of approaches will be used and tested to shape the identity of companies, products, and services.

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10 Disruptive Companies Shaping the Future

Inkbot Design

Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. True disruption meets a widespread market need by thinking entirely differently. But what exactly makes a company “disruptive”?

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Slow living as a product designer in a hurry-up culture

UX Collective

How the week feels as a product designer, what it means slow living, why and how I am doing it in some areas of my life. But, as a product designer working remotely and, lately, in fast-paced growth environments, slow living seems aligned with the core of the design, which is intentional. Sun rising at Vila Velha?—?Espírito

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Why Figma’s acquisition is bad for designers

UX Collective

Joining the marketplace against Adobe XD, Invision Studio, Framer and Miro, Figma primarily targeted visual designers working on digital products. Going beyond the 7-day trial or 30-day trials that competitors offered, Figma lowered the barrier (completely eliminated) for entry to UI/UX design by providing their product for free.

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The Epic Rivalry: The Story of Adidas and Puma

Inkbot Design

Their competition pushed Adidas and Puma to innovate and develop new marketing strategies to stay ahead. The constant competition between the two brands pushed them to deliver cutting-edge products and stay at the forefront of the sports apparel industry. The rivalry between the Dassler brothers profoundly impacted the sports industry.

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Gotcha! Branding and Visual Identity

Abduzeedo

The brief: to design a new, contemporary brand identity, in keeping with the overall essence of the original logo - a design recognised by their customers since 2005. It was imperative to craft a classy, memorable and carefully refined brand that would set a strong foundation for the continued growth of the company. . Instragram.

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