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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Cradle to Cradle: Remaking the Way We Make Things by architect William McDonough and chemist Michael Braungart I'm unsure what prompted me to pick up this book in 2002. Massive Change had just been exhibited, and the show's book was published. Can Marketing Save the Planet? But I did, and it truly blew my mind.

Branding 435
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AI Pace Layers: a framework for resilient product design

UX Collective

Jesse James Garretts 5 layers from The Elements of User Experience Design(2002) This framework doesnt focus on time, or on tension points resulting from conflicting velocities. Dystopian storytelling for humane AIdesign Stay updated Subscribe to be notified when new articles in the series are published.

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Why the PayPal Logo is Both a Genius Move and a Boring Mess

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. Get to market, make money, and you can pay a fancy designer to make it “artistic” later. Get something that works and get to market.

Brand 52
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Jim Parkinson, 1941–2025

Typographica

I’m pleased to say that Letterform Archive will publish his memoir later this year. Abusive or off-topic comments are not published. We appreciate compliments, but don’t publish them unless they add to the dialog. As good as he was at making letters, Jim was just as good at telling stories. Click here to cancel reply.

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Playtype resurrects Publish Gothic, a custom typeface for a Danish newspaper that survived just 41 days

Creative Boom

Within its first month of production in 2002, it amassed 13,000 subscribers and 20,000 buyers, who were all happily paying to access the publication that broke existing norms of style, form and journalism. "I Grab yourself Publish Gothic today, available from €50.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). This is something that many marketers know but need to articulate, and it's often difficult to put into words. −$10.60. $14.39. Buy on Amazon. $24.99.

Branding 145
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Tips for Pitching with Confidence: The Psychology of Persuasion

Inkbot Design

Peter Levitan (Author) English (Publication Language) 266 Pages – 08/28/2014 (Publication Date) – Peter Levitan (Publisher) $10.25 The key to pitch success is thoroughly understanding your target audience, market landscape, and competitive offerings. To begin, invest significant time in market research.