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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. What if waste wasn't actually waste?

Branding 433
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

These case studies peek into others' portfolios, unearthed archival prints, and freshly-published artworks are by no means a singular representation of creative practice in the 21st century," he explains. "We And founder and executive creative director Murray Bell has a clear vision for how it should be read.

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Top 10 Times New Roman alternatives for designers

Creative Boom

Across the nine decades since, Times has been hugely popular worldwide, from newspapers to desktop publishing software. Designed by Jose Mendoza y Almeida in 1971 and published by Monotype, Photina was created specifically for phototypesetting, the technology that preceded digital and laser typesetting. Monticello by Matthew Carter.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 145
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How storytelling is at the heart of the Nike brand

Creative Review

Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand. In other words, a brand is not what you say it is. .” All images: © Nike, Inc.

Branding 106
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To rebrand or not to rebrand?

UX Collective

I have been around many rebranding efforts in various capacities as a creative in the marketing and branding industry for over two decades. Citi This is a famous one, especially among the branding and graphic design community. Instagram also quietly removed the stor y it had published about this rebranding from its blog.

Fashion 134
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.