Creative Boom

OCTOBER 22, 2024

At Commercial Type, one of the key lessons I learned was the importance of quickly formalising ideas visually rather than over-conceptualising them at an early stage," he says. For me, typefaces and visual identities are inseparable. The type had to reflect the eclectic nature of the event, balancing modernity with tradition.

Arts and Crafts 450

Arts and Crafts Client Fonts Consulting 450

Creative Boom

NOVEMBER 6, 2024

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

Client 487

Client Agency Tourism Brand 487

Creative Boom

OCTOBER 13, 2024

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Brand 459

Brand Branding Packaging Design Production 459

Creative Boom

FEBRUARY 24, 2025

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic visual identity and hero film that embodies the theme of "cultivating creativity."

Print 357

Print Magazine Sculpture Animation 357

Creative Boom

NOVEMBER 4, 2024

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518

Education Patterns Agency Brand 518

Creative Boom

MARCH 27, 2025

With such a distinctive farm-to-pint approach, the brewery needed an identity that told its story with the same care and craft that goes into every batch of beer. Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity.

Textures 365

Textures Illustrator Illustration Brand 365

Creative Boom

JANUARY 14, 2025

Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation.

Brand 408

Brand Branding Animation Graphic 408

Creative Boom

JANUARY 21, 2025

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Brand 398

Brand Branding Architecture Production 398

Graphic Design Junction

DECEMBER 27, 2024

The collection of 50 best logos of 2024 you need to see and spark your creativity showcases innovative designs that are redefining logo concepts and visual branding. From startups to established brands, these logos set the bar for creativity and professionalism. Havalon Brand Identity Logo Design By Gideon Joshua 14.

Templates 264

Templates Fonts Brand Branding 264

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.

Agency 469

Agency Brand Branding Media 469

Creative Boom

NOVEMBER 3, 2024

A collaborative zine produced by Franklyn and Michael Freimuth highlighting ai artists across an array of themes and visual exploration As our special report earlier in the year shows, many agencies have already incorporated AI into processes such as idea generation, prototyping and mockups. Graeme McGowan, co-founder of Jamhot , agrees. "As

Arts and Crafts 521

Arts and Crafts Brand Branding Agency 521

Creative Boom

OCTOBER 15, 2024

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. Enter Wild Thingz (previously Just Wholefoods), the latest star of How&How's branding efforts. This was a full brand build – from concept to launch and beyond.

Brand 464

Brand Branding Animation Client 464

Creative Boom

NOVEMBER 3, 2024

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."

Branding 469

Branding Brand Manufacturing Travel 469

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 449

Brand Branding Interior Design Portfolio 449

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. But for HALFDAY, a ready-to-drink iced tea brand aiming to balance nostalgic flavour with modern-day wellness, standing out was exactly the goal.

Brand 324

Brand Branding Illustrator Illustration 324

Creative Boom

OCTOBER 14, 2024

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Not only this, but Cerveza Cru Cru grew alongside Bala, and the studio designed the brewery's identity in its early years.

Patterns 461

Patterns Production Brand Branding 461

Graphic Design Junction

NOVEMBER 12, 2024

The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. In this article, we explore the top visual trends for 2025 , giving you a glimpse into what will shape the creative landscape across industries. What is Maximalism?

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

OCTOBER 17, 2024

With big, industrial-era typography, a "straight-talking" tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It is marking this milestone with a bold brand refresh by EDIT Brand Studio.

Arts and Crafts 457

Arts and Crafts Gallery Art Brand 457

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 436

Branding Brand Client Agency 436

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 450

Portfolio Brand Branding Fonts 450

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Brand 354

Brand Branding Textures Marketing 354

Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

Portfolio 431

Portfolio Print Fonts Production 431

Creative Boom

APRIL 8, 2025

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. Key Starbucks RTD equities remain intact, anchoring the product within the broader brand portfolio, but fresh elements elevate the experience.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

MARCH 24, 2025

A Woman In A Dark Swimsuit Is Standing In The Water With Arms Raised, Splashing Water Around by Steven Schultz Discover how Stills' exclusive 2025 trend report is empowering designers to create authentic, impactful work in an era of visual saturation. Candid Photos The polished aesthetic of the 2010s is officially pass.

Photography 393

Photography Digital Textures Graphic Design 393

Designer Daily

OCTOBER 21, 2024

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. This collaboration aimed to create a more cohesive and appealing visual identity for the restaurant chain.

Brand 341

Brand Branding Web Design Web Design 341

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Brand 289

Brand Branding Digital Manufacturing 289

Graphic Design Junction

NOVEMBER 3, 2024

In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.

Presentation 266

Presentation Brand Branding Portfolio 266

Creative Boom

NOVEMBER 3, 2024

From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Our role was to reimagine its identity in a way that felt authentic and aligned with its values.

Client 495

Client Brand Branding Project Management 495

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 285

Animation Digital Brand Branding 285

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 294

Inspiration Brand Branding Agency 294

Creative Boom

OCTOBER 15, 2024

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 468

Animation Client Portfolio Production 468

Creative Boom

NOVEMBER 5, 2024

Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. The agency needed a new visual identity to unify the team's vision and set a course for the future. When is an island, not an island?

Agency 285

Agency Theme Brand Branding 285

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

Branding 274

Branding Brand Graphic Presentation 274

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. By reimagining classic elements like vintage typography or retro color schemes with a contemporary, high-tech twist, they create visuals that feel both familiar and forward-thinking.

Graphic Design 246

Graphic Design Graphic Textures Color Schemes 246

Graphic Design Junction

NOVEMBER 16, 2024

Logo badge designs have always been a timeless element in branding. These compact, emblematic designs continue to redefine branding by merging aesthetics with storytelling, offering a visually impactful way for businesses to stand out. These designs emphasize imperfections, giving them a handcrafted charm.

Inspiration 246

Inspiration Brand Branding Color 246

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Brand 533

Brand Branding Education Entertainment 533

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Among Equals' Nick May explains how to strike the balance.

Brand 285

Brand Branding Production Inspiration 285