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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. How does a lens refract light? What colours are there in the electromagnetic spectrum? "By

Agency 535
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Appearing across every aspect of the festival's branding, including digital assets and OOH material, the new identity bursts with vibrant, striking colours and revolves, almost literally, around a cleverly designed logo. As the studio puts it, "turning fifty never looked this good."

Animation 440
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Film Fest Gent's animated rebrand contains a clever nod to the nature of movies

Creative Boom

Appearing across every aspect of the festival's branding, including digital assets and OOH material, the new identity bursts with vibrant, striking colours and revolves, almost literally, around a cleverly designed logo. As the studio puts it, "turning fifty never looked this good."

Animation 334
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The Power of the Umbrella Brand

Inkbot Design

The Power of the Umbrella Brand An “umbrella brand” refers to a broad brand name a company uses to cover several related products. The umbrella branding strategy allows a company to introduce new products associated with its existing brand. What is an Umbrella Brand?

Brand 84
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Exploring Brand Architecture: Understanding Different Brand Hierarchy Setups

Canny

As a brand grows and develops, establishing a brand architecture becomes increasingly important. With the introduction of more brands, products, and services, companies need to work out how these all fit together within the top-level brand or it can become very confusing. What is Brand Architecture?

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Paramount's new home for pop culture is designed to move at the speed of content

Creative Boom

Paramount has worked with New York-based branding and design studio Trollbäck+Company to design Mixible, a new platform specially designed to keep up with the speed of pop culture and all of the content it produces. Distinctive, upbeat and entertaining, it's like the opposite of doom-scrolling.

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Free Mockup Templates Download: 30+ High-Quality Design Assets

Graphic Design Junction

Free Umbrella Mockup 4. Free Brand A3 Poster Mockup 17. Free Brand Billboard Mockup 18. Branding Consistency: Utilize mockups to maintain brand consistency across different design elements, from packaging to marketing materials. Buckle up and get ready to elevate your designs with these fantastic resources!

Templates 102