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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

From digital painting to cut-paper stop-motion animation, this award-winning Chinese artist is passionate about creating visual narratives with energy, positivity, and a sense of life. My style has been shaped through years of experimentation – printmaking, collage, hand-drawing, stop-motion, digital painting – I've tried it all.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

From Paris to La Paz, London to São Paulo, these artists are using their platforms to tackle social issues, celebrate cultural diversity and remind us of the irreplaceable magic of human hands at work. Her work is highly accessible and engaging, making complex topics approachable through visual storytelling. © Jocie Juritz 10.

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The eight things illustration agencies are looking for in 2025

Creative Boom

The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts. I always look for work that has elements done by hand, especially as style trends can run so obviously along digital lines," says Sarah.

Agency 483
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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

Although Karlotta works digitally today, everything she creates continues to have a hand-drawn quality. Currently, she's painting in oils, carving wooden figures, knitting, and sewing. It began as a way of sharing career advice because she was receiving so many emails on the topic. Valextra – one of her favourite projects.

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The eight things illustration agencies are looking for in 2025

Creative Boom

The variety within a portfolio shouldn't be stylistic; it needs to come from the application of a style to different topics, concepts and contexts. I always look for work that has elements done by hand, especially as style trends can run so obviously along digital lines," says Sarah.

Agency 449
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From watercolours to Snakes with Legs: illustrator Beth Bennett on her work so far

Creative Boom

Still, Bennett explains how it taught her a lot about background painting techniques and encouraged her to experiment with different brushes. Before Snakes with Legs was even an idea, Bennett painted more traditional subjects in her childhood. Another goal of hers is designing packaging featuring Snakes with Legs.

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Changyu Zou creates stunning illustrations inspired by the beauty and romance of poetry

Creative Boom

These are just some of the topics explored by Changyu Zou in her dazzling illustrations that have won multiple accolades, including a Society of Illustrators nod and an American Illustration award. Hieronymus Bosch's paintings, for example, are highly original, imaginative, and use various symbols and signs extensively," she says. "I