Hudson-Powell's Impala rebrand finds the human side to empowering tech
Creative Boom
FEBRUARY 16, 2022
To achieve this more approachable tone, Impala's new look centres around Hudson-Powell's clear strategic framework. They instantly evoke the jittery excitement travellers feel as they prepare to set off on a trip. This travel vernacular-inspired graphic language can be seen across various Impala applications, both on and off-line.
Let's personalize your content