Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Branding 485

Branding Brand Consulting Advertising 485

Creative Boom

JUNE 12, 2024

In light of this transformation, Ascential needed new branding to represent this new, focused offering. So it teamed up with DesignStudio , the global brand agency with studios in London, New York, Shanghai and Sydney whose clients include Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T and Riot Games.

Patterns 456

Patterns Agency Brand Branding 456

Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

Branding 445

Branding Brand Consulting Animation 445

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 480

Brand Branding Packaging Design Advertising 480

Creative Boom

AUGUST 19, 2024

And so they turned to Hyperfocus , a young and eager boutique agency based in Hamburg that sits at the intersection between brand and product design. Hyperfocus worked on strategic positioning, character and brand development, naming, and website design. To uphold these lofty ambitions, they felt a rebrand was needed.

Agency 491

Agency Fonts Client Brand 491

Creative Boom

MARCH 25, 2024

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. This inspired Poke to create the brand theme 'Look up', encouraging a sense of exploration in visitors to Liverpool.

Marketing 507

Marketing Marketing Arts and Crafts Tourism 507

Creative Boom

NOVEMBER 30, 2023

But like many big brands of this nature, it had accumulated way too many branding materials, going off on various confusing and complex tangents, and so needed something more unified, contemporary and intuitive. Therefore, Pentagram introduced a conversation bubble as the new cornerstone of the brand's visual identity.

Typography 543

Typography Branding Brand Illustration 543

Creative Boom

JANUARY 29, 2025

This means Loughborough students gain hands-on experience in applying design principles to real-world scenarios, equipping them with the problem-solving skills and strategic insight demanded by employers. Her 14-year journey through the industry has seen her shape exceptional brand experiences for clients, including Mars, Unilever and HSBC.

Graphic Design 270

Graphic Design Graphic Animation Magazine 270

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Brand 463

Brand Branding Agency Animation 463

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

Brand 472

Brand Branding Portfolio Photography 472

Creative Boom

DECEMBER 19, 2023

A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either.

Inspiration 528

Inspiration Production Brand Branding 528

Creative Boom

MAY 12, 2024

And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We Whereas if the creative solutions you provide are based on solid, strategic foundations, they'll last.

Graphic Design 510

Graphic Design Graphic Agency Client 510

Graphic Design Junction

MAY 6, 2024

When it comes to professional branding, a cohesive visual identity and a thoughtfully crafted logo are no longer mere afterthoughts; they’re the cornerstones of establishing a distinct and memorable presence. It’s the meticulously orchestrated symphony of visual elements that encapsulates the essence of your brand.

Brand 318

Brand Branding Color Schemes Typography 318

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. Recognising the brand needed to be a platform of motivation, not an explanation, SomeOne created the expression: 'Play your part'. The young musicians are the stars of the show and now star in the branding," says Gina Hopkins.

Branding 496

Branding Brand Agency Photography 496

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. A financial upturn may well take NHS in a new, more positive direction.

Education 500

Education Brand Branding Digital 500

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

Branding 480

Branding Brand Digital Artist 480

Creative Boom

OCTOBER 17, 2023

For help, they approached Without Studio , a London agency created to bridge the gap between graphic design and strategic consultancy, whose clients include Wahaca, Sushi Daily, Wedgwood, Third Space and Caravan Coffee. This inevitably impacts academic performance, physical development and mental health, not to mention increasing food waste.

Brand 531

Brand Branding Consulting Agency 531

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio. "We

Education 499

Education Brand Branding Inspiration 499

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' The aim was to position Decathlon "as a maker, not just a retailer". Us neither.

Sports 541

Sports Brand Branding Portfolio 541

Creative Boom

FEBRUARY 15, 2024

Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. With a brand so strong and instantly recognisable (97 per cent awareness, apparently), you can imagine it was quite the dream brief to help it reinvent itself and freshen its identity for existing and new customers.

Illustration 519

Illustration Illustrator Brand Branding 519

Creative Boom

MAY 28, 2024

Naturally, people are sceptical, so SomeOne had its work cut out, developing branding that persuades them otherwise. This approach has shown positive results in over 30 clinical studies and hundreds of thousands of treatments performed worldwide. This British company aims to roll back the years and make your skin look younger.

Branding 359

Branding Brand Digital Print 359

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., They initially contacted Wildish & Co.

Brand 483

Brand Branding Fonts Graphic 483

Creative Boom

MAY 7, 2024

All the while soaking up the energy, passion and positivity from the ideas and expertise of other creative folk. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. This rebrand has truly leveraged our brand." We're delighted with the result.

Networking 537

Networking Branding Brand Agency 537

Creative Boom

OCTOBER 16, 2023

To help sell that vision, Hermanos Colombian Coffee Roasters have been partnering with specialist branding agency Fellow since making their debut at London's Victoria Station. Research and revelations Fellow's journey began by peering into the competitive landscape and dissecting the existing brand.

Brand 486

Brand Branding Fonts Vectors 486

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel 495

Travel Brand Branding Illustration 495

Creative Boom

MAY 24, 2023

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

Branding 449

Branding Brand Travel Typography 449

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Toward 's head of operations and strategy, Matthew Jackson, calls out those who use "strategy" to describe vague hopes and goals, like: "We're strategic, we sell t-shirts, and that's the best strategy ever."

Client 464

Client Marketing Marketing Brand 464

Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 486

Brand Branding Illustration Illustrator 486

Creative Boom

MARCH 13, 2023

Mamasea is a salmon brand whose branding might remind you of your favourite indie album, and that's no accident. Amsterdam studio Fitzroy explains how they responded to the challenge of creating a "seafood love brand". The ask was "develop a seafood love brand". But above all, love and respect for nature shone through.

Branding 442

Branding Brand Production Agency 442

Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

Branding 230

Branding Brand Travel Consulting 230

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

Animation 524

Animation Sports Brand Branding 524

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. While each Anno game is a standalone title, they share the core gameplay of building and strategically developing settlements.

Branding 464

Branding Brand Textures Entertainment 464

Creative Boom

OCTOBER 25, 2023

The brief for accompanying photography was to capture the joy and passion of being a student at the school, depicting education in a vibrant and positive learning environment. Marketing collateral for everything from billboards and social media campaigns features empowering messages such as, 'May the best self win' and 'Joy fuels ambition'.

Education 507

Education Media Photography Inspiration 507

Creative Boom

JULY 12, 2023

When you're a new type of company, distilling your message into a simple brand purpose and communicating that through a brand system can be a big challenge. We captured this powerful idea with the brand purpose, 'Your next move unlocked'." You can see the new branding live now on the Habyt website.

Portfolio 368

Portfolio Brand Branding Architecture 368

Creative Boom

AUGUST 4, 2024

The Bath-based branding agency explains how they helped transform British Swimming into Aquatics GB ahead of the Paris Olympics. Thisaway was responsible for naming, brand strategy, brand identity, event branding, tone of voice, animation, brand guidelines and brand rollout.

Sports 298

Sports Branding Brand Agency 298