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SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
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Creative agency Universal Favourite explains the thinking behind the brand. It's incredible what new health services are coming online these days. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
A professional business card is more than just contact informationits a reflection of your brand. These templates are fully customizable, allowing you to tailor every element to fit your brands aesthetic. Additionally, many of these templates include editing services or offer further customization to ensure perfection.
He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.
We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. But its original branding wasn't up to scratch. With a new, secure sense of self, they wanted the new branding to reflect their story and values holistically.
Based in Chichester, this full-servicebranding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Its lava lamp-like fluidity became a theme for the brand and a truly ownable device for packaging and beyond.
Based in Caerphilly, Bomper Studio does work for advertising, branding and broadcast, spanning live-action VFX, hand-crafted animation, hyperreal CG and everything in between. Bomper Studio's 90-second film follows Ren-303, a service bot that assists with household chores. And the result is surprisingly magical.
Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Today, the firm provides professional beverage education, speciality coffee products for retail and wholesale, and large-scale event services for companies. Now brand practice Anak has unveiled new branding for Bettr.
Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I then changed direction, and moved to brand-focused agency, Redhouse Lane , working on corporate communications and branding.". Her clients include L'Oréal, ?Law
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.
A typeface can define the character of a brand just as much as a logo or colour palette," he says. By designing a typeface specifically for the festival, we were able to infuse the brand with a unique visual voice that extended across all its materials, from posters to digital interfaces."
byAmazon is a new service which offers customers own-brand store cupboard essentials, ready meals and fresh food for lunch and dinner, both online and in-store. And while we're not jazzed about the effect the service itself may have on local traders, the campaign itself is absolute genius. Yes, Amazon has physical stores.
Credit: Nomad / F-Secure To rebrand global cyber security service F-Secure, Nomad paired a brilliantly simple brand idea with a slick new logo that speaks to modern security demands without feeling cold or inauthentic. Nomad crafted a new brand voice for F-Secure alongside the fresh visual identity.
With growing awareness of sustainability and health, brands that focus on organic products need visuals that communicate these values effectively. Platforms like Instagram and Pinterest thrive on visually stunning content, so incorporating fresh, clean designs with organic themes can increase engagement and build your brand presence online.
Breadstall's disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. Jarvis says, "We were tasked with creating a brand that would help Breadstall grow, starting with the first restaurant on Berwick Street."
When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.
Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.
” A spectacular digital illustration can make your brand’s merchandise as iconic as the Apple logo or the Nike swoosh. Just as a viral TikTok dance sets the internet ablaze, an iconic design can make your brand the talk of the town. How do you weave that magic into your brand?
Fangfang aimed to humanise and beautify the experience by depicting the interiors of the stations and the trains, as well as some of the people who use the service. I spent over a month riding different lines, researching the Tube's unique atmosphere and its role in daily life." The London Underground logo animation set.
Green marketing made easy starts with stunning visuals that capture the essence of your brand. These designs should reflect your brands commitment to sustainability while showcasing your products in a clean, appealing way. Social media graphics, on the other hand, ensure your brand remains visible in the digital realm.
Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. Tresi is on a mission to help people buy amazing furniture at affordable prices. Key to this effort was an overriding theme of honesty.
If you ever watch Channel 4's programmes online, you may have noticed that their on-demand service All4 was recently renamed as just 'Channel 4'. So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof.
Often collaborating with luxury brands, she brings a refined touch to editorial, branding and conceptual projects. Henrique Barone Agent Pekka now provides animation services to its clients, with Vancouver-based Henrique Barone leading the way. Karlotta Freier 2. Jee-ook Choi 5. Felipe Vargas 10.
Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.
A brochure catalog templates remains one of the most effective tools for brand communication. The catalog templates , lookbook brochure, and portfolio templates delivers information clearly while showcasing products, services The post Professional Brochure Catalog Templates: 25 Print Ready Designs first appeared on Graphic Design Junction.
Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.
We look at Franklyn's new design refresh for the brand and the backstory behind it. Marketing that service in 2023, though, is certainly not for the faint-hearted. Design elements Working with WeWork's internal design team, Franklyn focused on WeWork's biggest assets: the service itself and its community of users.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
The minimal Brand guidelines templates provide a framework that ensures all design elements adhere to the brand’s aesthetic standards. This balance between structure and flexibility empowers designers to push the boundaries of creativity within the confines of the brand’s identity. Minimal Brand Guidelines 2.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
Frive – formerly known as Lions Prep – was originally targeted at gym goers, while its new brand looks to open the menu to a variety of people needing speedy, nutritious meals. Among Equals has collaborated with ready-to-eat meal brand Frive on its new identity as it moves to improve how we eat in the UK.
The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Founded in 1993, it's a charity that offers free, impartial debt advice and solution servicing. Many popular financial brands have a contemporary approach adds Cook.
In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.
This experience opened doors to collaborations with both local and international brands and studios. In 2022, I learned Webflow development, which allows me to develop a project from strategy to web development, as I did for fintech platforms Augment Branding and Finy ," he explains.
Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".
Well, a beating heart might just do it, and it forms the basis of a new identity for Deezer , an independent music streaming service that's just had an overhaul thanks to Koto. Established in 2007, Dezeer is an international music streaming service with access to a full-range music library. We find out more. Now, what about colour?
In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2. Wonka Brand Redesign 6.
In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience. Branding is the overall perception that a company creates in the minds of its customers.
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